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~isPartOf:"E-commerce and marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"India"
~subject:"Markenimage"
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Search: subject_exact:"Search engine marketing"
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India
Markenimage
Internet marketing
100
Online-Marketing
100
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
39
Social web
39
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
USA
13
Website
13
United States
12
social media
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Indien
9
Kundenzufriedenheit
9
Internet
8
Brand image
7
e-commerce
7
Marketing management
6
Marketingmanagement
6
trust
6
Advertising
5
Brand
5
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5
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15
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Al-Adwan, Ahmad Samed
1
Ali, Syed Ahmad
1
Arroyo, Pilar
1
Becerra, Enrique P.
1
Bedarkar, Madhura Manish
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chaudhuri, Ranjan
1
Chauhan, Sandeep
1
Gautam, Vikas
1
Gill, Bakshish Singh
1
Gupta, Nimit
1
Jacob, Jayanth
1
Kaur, Jasveen
1
Khare, Arpita
1
Khatwani, Ritesh Ashok
1
Kiran, Ravi
1
Manna, Reshmi
1
Mathur, Manisha
1
Mishra, Mahima
1
Murugan, Nithya
1
Ningthoujam, Sombala
1
Rakesh, Sapna
1
Rehman, Asad
1
Sah, Ash N.
1
Sahrma, Smita
1
Sial, Maqbool H.
1
Tandon, Urvashi
1
Topuz, Yusuf Volkan
1
Umar, Muhammad
1
Utkarsh
1
Verma, Sanjeev
1
Çelik, Süleyman
1
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E-commerce and marketing
Harvard business review : HBR
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
51
International journal of internet marketing and advertising : IJIMA
39
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of marketing communications
17
Cogent business & management
16
Tourism management : research, policies, practice
16
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of advertising : the review of marketing communications
12
Marketing intelligence & planning
12
International journal of technology marketing : IJTMkt
11
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of internet commerce
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of marketing management : MM
8
International journal of business information systems : IJBIS
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of hospitality management
7
Journal of advertising research
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of global marketing
6
Journal of strategic marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Global business review
5
International journal of Indian culture and business management
5
International journal of business excellence : IJBEX
5
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
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All
ECONIS (ZBW)
15
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15
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Exploring women entrepreneurship prospects, challenges, and barriers in Pakistan
Umar, Muhammad
;
Ali, Syed Ahmad
;
Sial, Maqbool H.
- In:
International journal of e-entrepreneurship and …
12
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014309714
Saved in:
3
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
4
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
5
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
6
Leveraging social media in facilitating women entrepreneurs in India : a case study of Pune Ladies (PULA)
Bedarkar, Madhura Manish
;
Mishra, Mahima
;
Khatwani, …
- In:
International journal of e-entrepreneurship and …
10
(
2020
)
2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10012300080
Saved in:
7
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
8
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
9
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
10
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
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