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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketingtheorie"
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Marketingtheorie
Consumer behaviour
1,193
Konsumentenverhalten
1,193
Relationship marketing
743
Beziehungsmarketing
741
Brand management
712
Markenführung
712
Marketing management
461
Marketingmanagement
461
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452
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452
Internet marketing
371
Online-Marketing
371
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365
Social web
365
Lieferantenmanagement
303
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303
Brand
288
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280
Marketing
238
Customer satisfaction
227
Kundenzufriedenheit
227
Viral marketing
213
Virales Marketing
213
Dienstleistungsqualität
165
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154
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140
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136
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136
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134
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122
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Tadajewski, Mark
9
Franses, Philip Hans
4
Jones, D. G. Brian
4
Stremersch, Stefan
4
Doherty, Anne Marie
3
Hunt, Shelby D.
3
O'Malley, Lisa
3
Vargo, Stephen L.
3
Verhoef, Peter C.
3
Andreini, Daniela
2
Brown, Stephen
2
Dahl, Andrew J.
2
Dekimpe, Marnik G.
2
Dietz, Bart
2
Hewer, Paul
2
Hughes, Tim
2
Jaworski, Bernard J.
2
Jayawardhena, Chanaka
2
Lichrou, Maria
2
Lim, Weng Marc
2
Maclaran, Pauline
2
Martin, Drew
2
Patterson, Maurice
2
Pedeliento, Giuseppe
2
Peltier, James
2
Robson, Julie
2
Shaw, Eric H.
2
Solerio, Chiara
2
Verbeke, Willem J. M. I.
2
Wells, Victoria
2
Woodruffe-Burton, Helen
2
Zarantonello, Lia
2
Akaka, Melissa Archpru
1
Aly, Marwa
1
Andreu, Luisa
1
Andrews, Lynda
1
Arsel, Zeynep
1
Aulōnitēs, Geōrgios I.
1
Babanov, Alexander
1
Badot, Olivier
1
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Erasmus Research Institute of Management
7
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3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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ERIM report series research in management
Journal of business research : JBR
Journal of marketing management : MM
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
112
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1
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10
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112
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date (oldest first)
1
Tribute to a
marketing
legend : commemorating the contributions of Shelby D. Hunt with implications for the future of
marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
2
Chartering
marketing
strategy and
marketing
management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
3
Bridging
marketing
theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
4
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
5
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
6
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
7
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
8
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
9
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
10
Green
marketing
orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
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