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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Produktentstehung"
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New product development
148
Produktentwicklung
148
Innovation
63
Innovation management
39
Innovationsmanagement
39
Consumer behaviour
31
Konsumentenverhalten
31
Theorie
24
Theory
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new product development
23
Innovation diffusion
21
Innovationsdiffusion
21
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innovation
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148
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Van Den Bulte, Christophe
9
Iyengar, Radha
7
Valente, Thomas W.
5
Ofek, Elie
4
Schreier, Martin
4
Stremersch, Stefan
4
Dahl, Darren W.
3
Franses, Philip Hans
3
Gokpinar, Bilal
3
Tellis, Gerard J.
3
Turut, Özge
3
Zhou, Haibo
3
Basuroy, Suman
2
Berchicci, Luca
2
Chan, Tian Heong
2
Chandrasekaran, Deepa
2
Cornelius, Philipp B.
2
Duenyas, Izak
2
Echtelt, Ferrie E. A. van
2
Fischer, Marc
2
Franke, Nikolaus
2
Fuchs, Christoph
2
Goldenberg, Jacob
2
Griffith, David A.
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Hippel, Eric von
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Ho, Teck-Hua
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Homburg, Christian
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Hultink, Erik J.
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Hutchison-Krupat, Jeremy
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Kapuscinski, Roman
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Kornish, Laura J.
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Lauga, Dominique Olié
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Lee, Jongkuk
2
Mallapragada, Girish
2
Mihm, Jürgen
2
Mireles, Carlos Hernández
2
Oraiopoulos, Nektarios
2
Rijsdijk, Serge A.
2
Rubera, Gaia
2
Selove, Matthew
2
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ERIM report series research in management
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
SpringerLink / Bücher
129
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
Research
40
European journal of innovation management : EJIM
38
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Springer eBook Collection
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Harvard business review : HBR
27
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ECONIS (ZBW)
148
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1
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148
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
The emergence of novel product uses : an investigation of exaptations in IKEA hacks
Chan, Tian Heong
;
Lim, Shi Ying
- In:
Management science : journal of the Institute for …
69
(
2023
)
5
,
pp. 2870-2892
Persistent link: https://www.econbiz.de/10014305451
Saved in:
3
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
4
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
5
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
6
Measuring benefits from new products in markets with information frictions
Morozov, Ilya
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6988-7008
Persistent link: https://www.econbiz.de/10014435447
Saved in:
7
Rival signals and project selection : insights from the drug development process
Markou, Panos
;
Kavadias, Stylianos
;
Oraiopoulos, Nektarios
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5298-5315
Persistent link: https://www.econbiz.de/10014392911
Saved in:
8
Come together, right now? : an empirical study of collaborations in the music industry
Deshmane, Abhishek
;
Martínez-de-Albéniz, Victor
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7217-7235
Persistent link: https://www.econbiz.de/10014444102
Saved in:
9
Dynamic pricing for new products using a utility-based generalization of the bass diffusion model
Cosguner, Koray
;
Seetharaman, Seethu
- In:
Management science : journal of the Institute for …
68
(
2022
)
3
,
pp. 1904-1922
Persistent link: https://www.econbiz.de/10013260237
Saved in:
10
Crowdsourcing ideas using product prototypes : the joint effect of prototype enhancement and the product design goal on idea novelty
Althuizen, Niek
;
Chen, Bo
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 3008-3025
Persistent link: https://www.econbiz.de/10013368363
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