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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Markenimage"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Fallstudie"
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Markenimage
USA
Consumer behaviour
2,321
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1,838
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1,763
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1,753
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6
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6
Oghazi, Pejvak
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
5
Cornwell, T. Bettina
5
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Iglesias, Oriol
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Jo, Hoje
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Ko, Eunju
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Michel, Géraldine
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5
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4
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Ekinci, Yuksel
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Godkin, Lynn
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Grohs, Reinhard
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Guzman, Francisco
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Japutra, Arnold
4
Kaptein, Muel
4
Kidwell, Roland E.
4
Markovic, Stefan
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Singh, Jatinder Jit
4
Sirgy, M. Joseph
4
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International Symposium on Ethics, Business and Society Business and Management <15, 2008, Barcelona>
1
World Business Ethics Forum <4., 2012, Hongkong>
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Journal of business research : JBR
The American economic review
2,011
The review of economics and statistics
1,411
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1,337
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1,305
American journal of agricultural economics
1,261
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924
Journal of banking & finance
872
Monthly labor review : MLR
848
Economic inquiry : journal of the Western Economic Association International
846
Economics letters
846
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841
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837
Journal of financial and quantitative analysis : JFQA
807
Southern economic journal
797
The journal of futures markets
773
Journal of human resources : JHR
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Journal of money, credit and banking : JMCB
707
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
664
The journal of law & economics
640
The quarterly journal of economics
623
American economic journal : a journal of the American Economic Association
603
Challenge
600
ILR review : the journal of work and policy
590
Health affairs : at the intersection of health, health care, and policy
588
Journal of labor economics
543
Journal of monetary economics
521
European journal of operational research : EJOR
515
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
512
Journal of urban economics
509
Review / Federal Reserve Bank of St. Louis
506
Journal of economic issues : jei
498
Business economics : the journal of the National Association for Business Economists
492
Public choice
478
Contemporary economic policy : a journal of Western Economic Association International
474
Journal of public economics
474
The electricity journal
468
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ECONIS (ZBW)
1,585
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1
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10
of
1,585
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Assessing U.S. consumers' carbon footprints reveals outsized impact of the top 1%
Starr, Jared
;
Nicolson, Craig
;
Ash, Michael
;
Markowitz, …
- In:
Ecological economics : the transdisciplinary journal of …
205
(
2023
),
pp. 1-27
Persistent link: https://www.econbiz.de/10014258893
Saved in:
4
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
5
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
6
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
7
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
8
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
9
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
10
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
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