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~isPartOf:"Economics letters"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Brand image
Dienstleistungsqualität
Measurement
165
Messung
165
Consumer behaviour
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32
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Economics letters
Journal of business research : JBR
The journal of brand management : an international journal
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
20
International journal of productivity and quality management : IJPQM
11
Total quality management & business excellence
10
International journal of hospitality management
9
Journal of retailing and consumer services
9
Tourism management : research, policies, practice
9
International journal of services and operations management
8
The service industries journal
8
The journal of product & brand management
7
International journal of contemporary hospitality management
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Quality management journal : QMJ
6
The journal of services marketing
6
Economics of education review
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Journal of air transport management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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The TQM journal : the international review of organizational improvement
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European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of services, economics and management
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Journal of marketing management : MM
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Journal of service management
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Marketing : ZFP ; journal of research and management
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NBER Working Paper
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SpringerLink / Bücher
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The international journal of logistics management
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ERIM report series research in management
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Gabler Edition Wissenschaft
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Global business review
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Health economics
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IZA Discussion Paper
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ECONIS (ZBW)
33
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
5
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
6
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
7
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
8
A Rasch analysis of service performance in a tourism context
Brush, Gregory J.
;
Soutar, Geoffrey N.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013194445
Saved in:
9
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
10
Leveraging non-respondent data in customer satisfaction modeling
Zihayat, Morteza
;
Ayanso, Anteneh
;
Davoudi, Heidar
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 112-126
Persistent link: https://www.econbiz.de/10012643990
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