//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economics letters"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Measurement
162
Messung
162
Consumer behaviour
40
Konsumentenverhalten
40
Theorie
32
Theory
32
Markenimage
24
Brand management
21
Markenführung
21
Scale development
16
Armut
14
Brand
14
Markenartikel
14
Poverty
14
Beziehungsmarketing
13
Relationship marketing
13
Einkommensverteilung
12
Income distribution
12
Operations Research
11
Operations research
11
Betriebliche Kennzahl
10
Customer satisfaction
10
Financial ratio
10
Kundenzufriedenheit
10
USA
10
United States
10
Index
9
Index number
9
Performance measurement
9
Performance-Messung
9
Dienstleistungsqualität
8
Estimation
8
Index construction
8
Indexberechnung
8
Productivity
8
Produktivität
8
Schätzung
8
Service quality
8
Social indicator
8
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Phau, Ian
2
Akrout, Houcine
1
Albrecht, Arne K.
1
Baalbaki, Sally
1
Bartikowski, Boris
1
Beverland, Michael B.
1
Bèzes, Christophe
1
Cadogan, John W.
1
Chang, Yonghwan
1
Cyr, Dianne J.
1
Danes, Jeffrey E.
1
Dash, Satyabhushan
1
Dickinson, Sonia J.
1
Dwivedi, Abhishek
1
Farrelly, Francis
1
Fuduric, Morana
1
Ghuman, Mandeep Kaur
1
Grant, Ian
1
Guzmán, Francisco
1
Hart, Brian 't
1
Hess, Jeffrey S.
1
Hofacker, Charles F.
1
Horvat, Sandra
1
Huber, Frank
1
Ishaq, Muhammad Ishtiaq
1
Jahanvi, Jahanvi
1
Johnson, Lester W.
1
Ko, Yong Jae
1
Kumar, N. Senthil
1
Lwin, Michael
1
Malhotra, Naresh K.
1
Mann, Bikram Jit Singh
1
Maree, Tania
1
Meyer, Frederik
1
Micevski, Milena
1
Michaelidou, Nina
1
Mishra, Abhishek
1
Mohanty, Pradeep Kumar
1
Moussa, Salim
1
Mrad, Mona
1
more ...
less ...
Published in...
All
Economics letters
Journal of business research : JBR
The journal of brand management : an international journal
The journal of product & brand management
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International marketing review
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Corporate reputation review : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
ERIM report series research in management
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of market research
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business ethics : JOBE
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
MSI reports : working paper series
2
Marketing intelligence & planning
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
Aufbruch : Ingredient Branding schafft Werte
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebs-Berater : BB
1
Brand management ; Vol. 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
5
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
6
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
7
Measuring brand personality using emoji : findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
Saved in:
8
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
9
Measuring brand experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
10
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->