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~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The Indian journal of economics"
~language:"eng"
~language:"spa"
~person:"Foroudi, Pantea"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Fashion"
~subject:"Indien"
~subject:"Innovation"
~type_genre:"Article in journal"
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Consumer behaviour
Fashion
Indien
Innovation
Konsumentenverhalten
17
Brand management
11
Markenführung
11
Brand image
9
Markenimage
9
Emotion
7
Corporate reputation
6
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6
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Foroudi, Pantea
Septianto, Felix
Laroche, Michel
27
Ko, Eunju
24
Huarng, Kun-Huang
19
Cleveland, Mark
16
Sharma, Piyush
16
Bhat, K. Sham
14
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
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13
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13
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12
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12
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12
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11
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11
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11
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10
Malik, Ashish
10
Oghazi, Pejvak
10
Paul, Justin
10
Seo, Yuri
10
Shukla, Paurav
10
Chebat, Jean-Charles
9
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9
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9
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9
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9
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9
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9
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8
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8
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8
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8
Link, Albert N.
8
Lööf, Hans
8
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8
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8
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Economics of innovation and new technology
Journal of business research : JBR
The Indian journal of economics
Journal of retailing and consumer services
17
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
Corporate reputation review
3
European journal of marketing
3
Journal of business ethics : JBE
3
Psychology & marketing
3
Cogent business & management
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
Australasian marketing journal
1
Australian journal of management
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British journal of management
1
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1
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
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ECONIS (ZBW)
19
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19
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date (oldest first)
1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
3
A brief history of service innovation : the evolution of past, present, and future of service innovation
Marvi, Reza
;
Mahavarpour, Nasrin
;
Foroudi, Pantea
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299256
Saved in:
4
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
5
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
7
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
8
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
9
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
10
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
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