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~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Shukla, Paurav"
~subject:"Consumer behaviour"
~subject:"Corporate Social Responsibility"
~subject:"Fashion"
~subject:"Indien"
~subject:"Innovation"
~type_genre:"Article in journal"
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Consumer behaviour
Corporate Social Responsibility
Fashion
Indien
Innovation
Konsumentenverhalten
9
Luxury goods
7
Luxusgüter
7
Brand
4
Brand management
4
Luxury
4
Markenartikel
4
Markenführung
4
Brand image
2
Democratization
2
Luxury brands
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Perception
2
Purchase intentions
2
Rejection
2
Wahrnehmung
2
Advocacy intentions
1
Beziehungsmarketing
1
Brand dilution
1
Brand engagement
1
Brand identification
1
Brand threat
1
Business ethics
1
Business-to-business (B2B)
1
Collectivism
1
Commitment
1
Commodity theory
1
Consumer well-being
1
Consumption satisfaction
1
Corporate social responsibility
1
Creativity
1
Curiosity
1
Customer satisfaction
1
Decision
1
Decision making
1
Democracy
1
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Article
11
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Article in journal
Aufsatz in Zeitschrift
11
Language
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English
Author
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Shukla, Paurav
Laroche, Michel
28
Ko, Eunju
24
Huarng, Kun-Huang
20
Cleveland, Mark
16
Sharma, Piyush
16
Diamantopoulos, Adamantios
14
Pereira, Vijay
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Bouncken, Ricarda B.
13
Parida, Vinit
13
Dwivedi, Yogesh Kumar
12
Teng, Lefa
12
Filieri, Raffaele
11
Gupta, Suraksha
11
Malik, Ashish
11
Richard, Marie-Odile
11
Septianto, Felix
11
Balaji, M. S.
10
Gustafsson, Anders
10
Oghazi, Pejvak
10
Paul, Justin
10
Seo, Yuri
10
Vrontis, Demetris
10
Chebat, Jean-Charles
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Veloutsou, Cleopatra
9
Yang, Zhiyong
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Foroudi, Pantea
8
Kohtamäki, Marko
8
Kraus, Sascha
8
Link, Albert N.
8
Lööf, Hans
8
Mariani, Marcello M.
8
Mattila, Anna S.
8
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Economics of innovation and new technology
Journal of business research : JBR
International journal of advertising : the review of marketing communications
3
International marketing review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
Journal of consumer behaviour : an international research review
2
European journal of marketing
1
Journal of world business : JWB
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
11
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11
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
3
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
4
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
5
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
6
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
7
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
8
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
9
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
10
Communicating responsibility-practicing irresponsibility in CSR advertisements
Perks, Keith J.
;
Farache, Francisca
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1881-1888
Persistent link: https://www.econbiz.de/10009772341
Saved in:
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