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~isPartOf:"Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of business research : JBR"
~subject:"France"
~subject:"Luxury goods"
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France
Luxury goods
Luxusgüter
177
Consumer behaviour
142
Konsumentenverhalten
142
Brand management
77
Markenführung
77
Brand image
45
Markenimage
45
Luxury
44
Brand
40
Markenartikel
39
Internet marketing
28
Online-Marketing
28
Luxury brands
24
Fashion
22
Mode
22
Social Web
21
Social web
21
Beziehungsmarketing
18
Luxury brand
18
Relationship marketing
18
Product counterfeiting
15
Produktpiraterie
15
Marketing management
12
Marketingmanagement
12
Perception
12
Wahrnehmung
12
Luxury consumption
11
Personality psychology
9
Persönlichkeitspsychologie
9
China
7
Customer value
7
Kundenwert
7
Betriebliche Wertschöpfung
6
Brand experience
6
Einzelhandel
6
Emotion
6
Interdependent preferences
6
Nachfrageinterdependenz
6
Retail trade
6
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176
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175
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4
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4
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2
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2
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2
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English
175
French
2
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Ko, Eunju
15
Valette-Florence, Pierre
10
Seo, Yuri
8
Shukla, Paurav
7
Aiello, Gaetano
4
Balabanis, George
4
Holmqvist, Jonas
4
Kapferer, Jean-Noël
4
Kessous, Aurélie
4
Laurent, Gilles
4
Phau, Ian
4
Chandon, Jean-Louis
3
Donvito, Raffaele
3
Filieri, Raffaele
3
Godey, Bruno
3
Kauppinen-Räisänen, Hannele
3
Khalifa, Dina
3
Megehee, Carol M.
3
Parguel, Béatrice
3
Rosendo-Rios, Veronica
3
Septianto, Felix
3
Stathopoulou, Anastasia
3
Thomsen, Thyra Uth
3
Barrère, Christian
2
Bazi, Saleh
2
Belk, Russel W.
2
Borah, Sourav Bikash
2
Boukis, Achilleas
2
Buil, Isabel
2
Cervellon, Marie-Cécile
2
Chan, Priscilla
2
Christodoulides, George
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Hemetsberger, Andrea
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Kastanakis, Minas N.
2
Kerviler, Gwarlann de
2
Kim, Angella J.
2
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
Handbook of research on effective marketing in contemporary globalism
Journal of business research : JBR
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
177
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41
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
42
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
43
New forms of luxury consumption in the sharing economy
Christodoulides, George
;
Athwal, Navdeep
;
Boukis, Achilleas
- In:
Journal of business research : JBR
137
(
2021
),
pp. 89-99
Persistent link: https://www.econbiz.de/10012665767
Saved in:
44
A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption
Shan, Juan
;
Jiang, Ling
;
Cui, Annie Peng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012643497
Saved in:
45
The effect of social comparison orientation on luxury purchase intentions
Pillai, Kishore Gopalakrishna
;
Nair, Smitha R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 89-100
Persistent link: https://www.econbiz.de/10012643506
Saved in:
46
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
47
The price of social status desire and public self-consciousness in luxury consumption
Balabanis, George
;
Stathopoulou, Anastasia
- In:
Journal of business research : JBR
123
(
2021
),
pp. 463-475
Persistent link: https://www.econbiz.de/10012435345
Saved in:
48
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
49
Luxury stores as home-like places : how domestic meanings are staged and mobilized in luxury retail
Debenedetti, Alain
- In:
Journal of business research : JBR
129
(
2021
),
pp. 304-313
Persistent link: https://www.econbiz.de/10012509621
Saved in:
50
The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
Saved in:
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