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~isPartOf:"Electronic commerce research"
~isPartOf:"Handbook of developments in consumer behaviour"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Dienstleistungsmarketing"
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Search: subject_exact:"Service-Dominant Logic"
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Dienstleistungsmarketing
Service-Dominant Logic
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Electronic commerce research
Handbook of developments in consumer behaviour
Journal of financial services marketing : JFSM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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9
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
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Service transition strategies in service-dominant settings : towards all finance solutions in SME markets
Valtanen, Irinja
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010497785
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2
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
3
Resources for value co-creation in e-commerce : a review
Paredes, Mario R.
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Electronic commerce research
14
(
2014
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
Saved in:
4
Consumer behaviour in a service context
Tsiotsou, Rodoula H.
;
Wirtz, Jochen
- In:
Handbook of developments in consumer behaviour
,
(pp. 147-201)
.
2012
Persistent link: https://www.econbiz.de/10009569459
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