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~isPartOf:"Electronic commerce research"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Information systems research : ISR"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
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Search: subject:"Mobilfunk"
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Beziehungsmarketing
Electronic Commerce
Mobile communications
63
Mobilkommunikation
63
Consumer behaviour
21
Konsumentenverhalten
21
Mobile Business
20
Mobile business
20
Mobile Anwendung
14
Mobile application
14
Mobile Marketing
11
Mobile marketing
11
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9
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9
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9
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9
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9
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Network economics
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Hu, Yu Jeffrey
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Electronic commerce research
Handbook of research on mobile marketing management
Information systems research : ISR
Journal of retailing and consumer services
22
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
Business process management journal
9
International journal of electronic customer relationship management : IJECRM
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Cogent business & management
6
International journal of hospitality management
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
SpringerLink / Bücher
5
The journal of services marketing
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
Communications in computer and information science
4
International journal of business information systems : IJBIS
4
International journal of services and operations management
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global information management : an official publication of the Information Resources Management Association
4
International journal of contemporary hospitality management
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
International journal of services technology and management
3
International journal of services, economics and management
3
International journal of technology marketing : IJTMkt
3
Journal of business research : JBR
3
Journal of financial services marketing : JFSM
3
Journal of internet commerce
3
Journal of management information systems : JMIS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of service research : JSR
3
Marketing intelligence & planning
3
SNF report
3
Service business
3
The international journal of bank marketing : IJBM
3
Tourism management perspectives : TMP
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
11
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11
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1
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
2
How is mobile user behavior different? : a hidden Markov model of cross-mobile application usage dynamics
Wu, Shaohui
;
Tan, Yong
;
Chen, Yubo
;
Liang, Yitian
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 1002-1022
Persistent link: https://www.econbiz.de/10013373596
Saved in:
3
A novel trust recommendation model for mobile social network based on user motivation
Yang, Gelan
;
Yang, Qin
;
Jin, Huixia
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 809-830
Persistent link: https://www.econbiz.de/10012698269
Saved in:
4
How does the mobile channel reshape the sales distribution in e-commerce?
Park, Yongjin
;
Bang, Youngsok
;
Ahn, Jae-Hyeon
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10012493783
Saved in:
5
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
6
Battle of the Internet channels : how do mobile and fixed-line quality drive internet use?
Xu, Jiao
;
Forman, Christopher
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012036913
Saved in:
7
Special issue on advances in security and privacy for future mobile communications : part 2
Kambourakis, Georgios
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011284247
Saved in:
8
Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin
;
Thong, James Y. L.
;
Venkatesh, Viswanath
- In:
Information systems research : ISR
25
(
2014
)
4
,
pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
Saved in:
9
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
10
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
1
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