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~isPartOf:"Electronic commerce research"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Customer satisfaction"
~subject:"Retail trade"
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Customer satisfaction
Retail trade
Internet marketing
211
Online-Marketing
211
Consumer behaviour
113
Konsumentenverhalten
113
Social Web
96
Social web
96
Viral marketing
60
Virales Marketing
60
Online retailing
59
Online-Handel
59
E-commerce
54
Electronic Commerce
54
Beziehungsmarketing
39
Relationship marketing
39
Advertising effects
32
Werbewirkung
32
Brand management
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Markenführung
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Advertising
25
Werbung
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social media
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Einzelhandel
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Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
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1
Amatulli, Cesare
1
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Electronic commerce research
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of retailing and consumer services
48
Journal of business research : JBR
24
International journal of hospitality management
11
Journal of hospitality marketing & management
11
International journal of internet marketing and advertising : IJIMA
10
International journal of retail & distribution management
9
Journal of retailing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Tourism management : research, policies, practice
8
Asia Pacific journal of marketing and logistics
7
International journal of business information systems : IJBIS
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Technological forecasting & social change : an international journal
7
International journal of retail and distribution management
6
International journal of technology marketing : IJTMkt
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Administrative Sciences : open access journal
4
Electronic commerce research and applications
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of contemporary hospitality management
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of hospitality and tourism insights
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science
4
Service business
4
Cogent business & management
3
Information systems and e-business management : ISeB
3
International journal of electronic business
3
International journal of electronic commerce : IJEC
3
International journal of production economics
3
International journal of public sector performance management : IJPSPM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of marketing analytics : JMA
3
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ECONIS (ZBW)
26
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
3
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
4
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
5
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
6
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
7
Assessing hotel decision-making of disabled guests : satisfaction correlation study between online comments’ credibility and perceived risk
Zhang, Yan
;
Yang, Qiongjing
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012698235
Saved in:
8
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
9
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
10
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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