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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of electronic commerce : IJEC"
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Search: subject_exact:"Social media marketing"
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Internet marketing
104
Online-Marketing
104
Consumer behaviour
54
Konsumentenverhalten
54
Social Web
46
Social web
46
Online retailing
35
Online-Handel
35
Viral marketing
32
Virales Marketing
32
Advertising effects
26
Werbewirkung
26
E-commerce
25
Electronic Commerce
25
Advertising
15
Werbung
15
Beziehungsmarketing
14
Relationship marketing
14
Search engine
14
Suchmaschine
14
Internet
10
Website
9
Theorie
8
Theory
8
Social media
7
Brand image
6
Brand management
6
Data Mining
6
Data mining
6
Experiment
6
Game theory
6
Markenführung
6
Markenimage
6
Preismanagement
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Pricing strategy
6
Spieltheorie
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online advertising
6
Auction theory
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Auktionstheorie
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104
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Dens, Nathalie
2
Fan, Weiguo
2
Jansen, Bernard J.
2
King, Ruth C.
2
Liu, Qihua
2
Maillé, Patrick
2
Martinez, Luis F.
2
Pelsmacker, Patrick de
2
Suh, Taewon
2
Teng, Ching-I
2
Tsao, Wen-Chin
2
Tuffin, Bruno
2
Zhang, Liyi
2
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1
Aguiar, Emila
1
Ahn, Jae-hyeon
1
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1
Akkan, Can
1
Amaro, Ana Cláudia
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Asdemir, Kursad
1
Bae, Giwoong
1
Baek, Hyunmi
1
Bandyopadhyay, Subhajyoti
1
Baum, Daniela
1
Bekkerman, Ron
1
Bijmolt, Tammo H. A.
1
Bok, Kyoungsoo
1
Calderón-Monge, Esther
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Calefato, Fabio
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Cardoso, Sofia
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Chang, Wei-Shiun
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Che, Tong
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Chen, Anran
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Chen, George Guo-Qiang
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Chen, Lei
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Chen, Li
1
Chen, Xi
1
Cheng, Hsing K.
1
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Electronic commerce research
International journal of electronic commerce : IJEC
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
188
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
116
Journal of advertising research
113
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
64
Cogent business & management
61
Journal of management information systems : JMIS
60
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of promotion management : JPM
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Psychology & marketing
54
The journal of product & brand management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing management : MM
46
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
44
International journal of contemporary hospitality management
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
104
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91
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Saved in:
92
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Tang, Yu-chien
- In:
Electronic commerce research
12
(
2012
)
2
,
pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
Saved in:
93
Online social advertising via influential endorsers
Li, Yung-ming
;
Lee, Yi-lin
;
Lien, Nine-jun
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
3
,
pp. 119-153
Persistent link: https://www.econbiz.de/10009544471
Saved in:
94
Innovative Internet video consuming based on media analysis techniques
Lian, Shiguo
- In:
Electronic commerce research
11
(
2011
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10008856434
Saved in:
95
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
96
Dynamic competition strategy for online knowledge-sharing platforms
Kim, Kihoon
;
Tse, Edison T.
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 41-76
Persistent link: https://www.econbiz.de/10009384797
Saved in:
97
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
Saved in:
98
Introduction to the special issue: Click fraud
Pedersen, Jan O.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 5-7
Persistent link: https://www.econbiz.de/10009523792
Saved in:
99
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
100
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
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