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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
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Search: subject_exact:"Online community"
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Subject
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Digitale Plattform
Konsumentenverhalten
Online retailing
Social Web
231
Social web
231
Internet marketing
98
Online-Marketing
98
Consumer behaviour
86
Viral marketing
66
Virales Marketing
66
Online-Handel
49
Hotel industry
47
Hotellerie
47
E-commerce
42
Electronic Commerce
42
Social network
37
Soziales Netzwerk
37
Social media
35
Holiday behaviour
32
Tourism
32
Urlaubsverhalten
32
Tourismus
31
Tourism marketing
25
Tourismusmarketing
25
Beziehungsmarketing
22
Relationship marketing
22
Gastronomie
20
Online reviews
20
Restaurant industry
20
Personalisierung
18
Personalization
18
China
16
Tourism industry
16
Tourismuswirtschaft
16
social media
16
Customer satisfaction
15
Kundenzufriedenheit
15
Social relations
15
Soziale Beziehungen
15
Brand management
14
Confidence
14
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Free
4
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Article
105
Type of publication (narrower categories)
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Article in journal
105
Aufsatz in Zeitschrift
105
Language
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English
105
Author
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Law, Chun Hung Roberts
9
Liang, Sai
4
Liu, Xianwei
4
Schuckert, Markus
4
Kim, Dae-young
2
Kim, Sung-Bum
2
Li, Hengyun
2
Liu, Jianwei
2
Martinez, Luis F.
2
Wang, Yi
2
Ye, Qiang
2
Zhang, Ziqiong
2
Zhao, Narisa
2
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Arnab, Sylvester
1
Au, Norman
1
Ayeh, Julian K.
1
Back, Ki-Joon
1
Bai, Billy
1
Barnes, Stuart
1
Benkenstein, Martin
1
Berezina, Katerina
1
Boley, B. Bynum
1
Bonn, Mark A.
1
Bravo, Rafael
1
Brengman, Malaika
1
Busser, James A.
1
Butt, Irfan
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Camelier-Carvajal, Julia
1
Campbell, William Keith
1
Cao, Erbao
1
Cardoso, Sofia
1
Casaló, Luis V.
1
Catalán, Sara
1
Cervellon, Marie-Cécile
1
Cha, Kyungsoo
1
Chakraborti, Swapnajit
1
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Published in...
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Electronic commerce research
International journal of hospitality management
Journal of travel and tourism marketing
Journal of business research : JBR
238
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Technological forecasting & social change : an international journal
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Information systems research : ISR
56
The journal of product & brand management
56
Journal of management information systems : JMIS
54
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
49
Journal of internet commerce
46
Journal of electronic commerce research : JECR
43
International journal of electronic marketing and retailing : IJEMR
41
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
International journal of electronic commerce : IJEC
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Tourism management : research, policies, practice
36
Cogent business & management
34
Journal of marketing
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of marketing management : MM
32
Electronic markets : EM ; the international journal of electronic commerce and business media
31
International journal of business information systems : IJBIS
30
International journal of technology marketing : IJTMkt
29
Journal of fashion marketing and management
28
Journal of the Academy of Marketing Science
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Marketing intelligence & planning
26
Journal of strategic marketing
25
Business horizons
24
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Source
All
ECONIS (ZBW)
105
Showing
1
-
10
of
105
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date (oldest first)
1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
4
What attributes affect customer satisfaction in green restaurants? : an aspect-based sentiment analysis approach
Shahhosseini, Mansour
;
Nasr, Arash Khalili
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10014513662
Saved in:
5
Normative and informational social influence affecting digital technology acceptance of senior restaurant diners : a technology learning perspective
Jang, Ha-Won
;
Moon, Chanwoo
;
Jung, Hyo Sun
;
Cho, Meehee
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457820
Saved in:
6
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
7
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
8
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
9
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
10
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
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