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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Subject
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Digitale Plattform
Konsumentenverhalten
Social Web
229
Social web
229
Internet marketing
98
Online-Marketing
98
Consumer behaviour
86
Viral marketing
65
Virales Marketing
65
Online retailing
49
Online-Handel
49
Hotel industry
47
Hotellerie
47
E-commerce
42
Electronic Commerce
42
Social network
37
Soziales Netzwerk
37
Social media
35
Holiday behaviour
31
Urlaubsverhalten
31
Tourism
30
Tourismus
29
Tourism marketing
24
Tourismusmarketing
24
Beziehungsmarketing
22
Relationship marketing
22
Online reviews
20
Gastronomie
19
Restaurant industry
19
Personalisierung
18
Personalization
18
China
16
Customer satisfaction
15
Kundenzufriedenheit
15
Social relations
15
Soziale Beziehungen
15
Tourism industry
15
Tourismuswirtschaft
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social media
15
Brand management
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Article
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91
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English
91
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Law, Chun Hung Roberts
6
Liang, Sai
3
Liu, Xianwei
3
Schuckert, Markus
3
Kim, Dae-young
2
Kim, Sung-Bum
2
Li, Hengyun
2
Liu, Jianwei
2
Martinez, Luis F.
2
Wang, Yi
2
Zhang, Ziqiong
2
Zhao, Narisa
2
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Back, Ki-Joon
1
Bai, Billy
1
Barnes, Stuart
1
Benkenstein, Martin
1
Boley, B. Bynum
1
Bonn, Mark A.
1
Bravo, Rafael
1
Brengman, Malaika
1
Busser, James A.
1
Butt, Irfan
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Campbell, William Keith
1
Cao, Erbao
1
Cardoso, Sofia
1
Casaló, Luis V.
1
Catalán, Sara
1
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1
Chakraborti, Swapnajit
1
Chang, Yun-Ghang
1
Chen, Anran
1
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1
Chen, Guoqing
1
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1
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1
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Electronic commerce research
International journal of hospitality management
Journal of travel and tourism marketing
Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
48
Journal of promotion management : innovations in planning and applied research
47
Information systems research : ISR
46
International journal of advertising : the review of marketing communications
44
Journal of internet commerce
44
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
38
Psychology & marketing
38
The journal of brand management : an international journal
36
Tourism management : research, policies, practice
35
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of electronic commerce : IJEC
32
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of technology marketing : IJTMkt
29
Journal of marketing
29
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Business horizons
24
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
91
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1
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10
of
91
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date (oldest first)
1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
4
Normative and informational social influence affecting digital technology acceptance of senior restaurant diners : a technology learning perspective
Jang, Ha-Won
;
Moon, Chanwoo
;
Jung, Hyo Sun
;
Cho, Meehee
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457820
Saved in:
5
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
6
What attributes affect customer satisfaction in green restaurants? : an aspect-based sentiment analysis approach
Shahhosseini, Mansour
;
Nasr, Arash Khalili
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10014513662
Saved in:
7
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
8
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
9
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
10
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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