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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Year of publication
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Subject
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Digitale Plattform
Konsumentenverhalten
Social Web
200
Social web
200
Internet marketing
95
Online-Marketing
95
Consumer behaviour
84
Viral marketing
55
Virales Marketing
55
Online retailing
47
Online-Handel
47
Social media
38
Hotel industry
36
Hotellerie
36
E-commerce
35
Electronic Commerce
35
Social network
34
Soziales Netzwerk
34
Jugendliche
20
Youth
20
Beziehungsmarketing
19
Relationship marketing
19
Online reviews
18
Gastronomie
17
Restaurant industry
17
Brand management
16
Markenführung
16
Personalisierung
15
Personalization
15
Social relations
15
Soziale Beziehungen
15
Brand image
13
Markenimage
13
China
12
Confidence
11
Digital platform
11
Facebook
11
Social commerce
11
Vertrauen
11
Sentiment analysis
10
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6
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Article
89
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Article in journal
89
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89
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English
89
Author
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Law, Chun Hung Roberts
3
Liang, Sai
3
Martinez, Luis F.
3
Li, Hengyun
2
Liu, Jianwei
2
Zhang, Ziqiong
2
Zhao, Narisa
2
Abbasi, Amir Zaib
1
Adeshola, Ibrahim
1
Anindito, Kusworo
1
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Bai, Billy
1
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1
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1
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1
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1
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1
Brengman, Malaika
1
Busser, James A.
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Cao, Erbao
1
Cardoso, Sofia
1
Casaló, Luis V.
1
Catalán, Sara
1
Chakraborti, Swapnajit
1
Chan, Kara
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Huan
1
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1
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1
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1
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1
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Crnjak-Karanović, Bilijana
1
De Keyzer, Freya
1
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Published in...
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Electronic commerce research
International journal of hospitality management
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
234
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Information systems research : ISR
46
Journal of internet commerce
45
Journal of management information systems : JMIS
43
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Tourism management : research, policies, practice
35
Cogent business & management
34
International journal of electronic commerce : IJEC
32
Journal of marketing
32
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of technology marketing : IJTMkt
29
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Marketing intelligence & planning
25
Business horizons
24
Journal of strategic marketing
24
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Source
All
ECONIS (ZBW)
89
Showing
1
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10
of
89
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articles prioritized
date (newest first)
date (oldest first)
1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
4
Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos
;
Manganari, Emmanouela
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10014302692
Saved in:
5
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
6
Normative and informational social influence affecting digital technology acceptance of senior restaurant diners : a technology learning perspective
Jang, Ha-Won
;
Moon, Chanwoo
;
Jung, Hyo Sun
;
Cho, Meehee
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457820
Saved in:
7
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
8
A mixed study on the "wow" of impulse purchase on Instagram : insights from Gen-Z in a collectivistic environment
Muhammad, Abubakar Sadiq
;
Adeshola, Ibrahim
;
Isiaku, Labaran
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 128-148
Persistent link: https://www.econbiz.de/10014511531
Saved in:
9
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
10
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
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