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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Social Web
Viral marketing
241
Virales Marketing
241
Consumer behaviour
136
Konsumentenverhalten
136
Social web
130
Internet marketing
114
Online-Marketing
113
Online retailing
68
E-commerce
37
Electronic Commerce
37
Personalisierung
35
Personalization
35
Data Mining
29
Data mining
29
word of mouth
25
Relationship marketing
23
online reviews
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Customer satisfaction
22
Kundenzufriedenheit
22
Online reviews
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Hotel industry
21
Hotellerie
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social media
18
user-generated content
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Gopinath, Shyam
5
Fan, Weiguo
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Fossen, Beth L.
3
Li, Hengyun
3
Schweidel, David A.
3
Sparks, Beverley
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
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Du, Qianzhou
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Duan, Wenjing
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Godes, David
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Hong, Yili
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Hosanagar, Kartik
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Jensen, Matthew L.
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Kim, Jong Min
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Lambrecht, Anja
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Liu, Qihua
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Nicolau, Juan Luis
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Ofek, Elie
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Palmatier, Robert W.
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Proserpio, Davide
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Qahri-Saremi, Hamed
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Stepchenkova, Svetlana
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Tan, Yong
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Tucker, Catherine
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Turel, Ofir
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Xu, Jingjun
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Yazdani, Elham
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Zhang, Jie Jennifer
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Zhang, Liyi
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Electronic commerce research
Journal of management information systems : JMIS
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
134
Journal of retailing and consumer services
93
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Information systems research : ISR
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of marketing communications
39
Journal of hospitality marketing & management
32
International journal of contemporary hospitality management
30
Journal of marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Psychology & marketing
29
Journal of electronic commerce research : JECR
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
The journal of product & brand management
23
Cogent business & management
21
The journal of services marketing
21
Journal of marketing management : MM
20
International journal of consumer studies
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Marketing letters : a journal of research in marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
178
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51
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
52
Bring a friend! : privately or publicly?
Carroni, Elias
;
Pin, Paolo
;
Righi, Simone
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
Saved in:
53
From measurement scale to sentiment scale : examining the effect of sensory experiences on online review rating behavior
Mehraliyev, Fuad
;
Kirilenko, Andrei
;
Choi, Youngjoon
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012237264
Saved in:
54
Improving text summarization of online hotel reviews with review helpfulness and sentiment
Tsai, Chih-Fong
;
Chen, Kuanchin
;
Hu, Ya-Han
;
Chen, Wei-Kai
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012237344
Saved in:
55
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
56
Helpful or harmful? : a double-edged sword of emoticons in online review helpfulness
Huang, Guei-Hua
;
Chang, Chun-Tuan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012297565
Saved in:
57
The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Zheng, Haichao
;
Qi, Zihao
;
Luo, Xin
;
Li, Liting
;
Xu, Bo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 757-782
Persistent link: https://www.econbiz.de/10012309204
Saved in:
58
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
59
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
60
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
Saved in:
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