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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Relationship marketing"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Relationship marketing
Social Web
Viral marketing
214
Virales Marketing
214
Social web
116
Consumer behaviour
115
Konsumentenverhalten
115
Internet marketing
103
Online-Marketing
102
Online retailing
62
Personalisierung
35
Personalization
35
E-commerce
34
Electronic Commerce
34
Data Mining
29
Data mining
29
word of mouth
25
online reviews
22
Hotel industry
21
Hotellerie
21
Customer satisfaction
20
Kundenzufriedenheit
20
Online reviews
20
social media
18
user-generated content
16
Advertising effects
15
Tourism
15
Werbewirkung
15
Tourismus
14
Advertising
13
Social network
13
Soziales Netzwerk
13
Digital platform
12
Digitale Plattform
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Social relations
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Fan, Weiguo
4
Gopinath, Shyam
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Li, Hengyun
3
Schweidel, David A.
3
Sparks, Beverley
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Du, Qianzhou
2
Duan, Wenjing
2
Fossen, Beth L.
2
Godes, David
2
Hong, Yili
2
Hosanagar, Kartik
2
Kim, Jong Min
2
Lambrecht, Anja
2
Liu, Qihua
2
Nicolau, Juan Luis
2
Ofek, Elie
2
Proserpio, Davide
2
Stepchenkova, Svetlana
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, G. Alan
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Alguezaui, Salma
1
Alén, Elisa
1
Ameen, Nisreen
1
Ameri, Mina
1
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Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
122
Journal of retailing and consumer services
93
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Information systems research : ISR
44
Journal of marketing communications
39
Journal of hospitality marketing & management
31
International journal of contemporary hospitality management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Psychology & marketing
28
Journal of electronic commerce research : JECR
26
Journal of marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
The journal of services marketing
21
Cogent business & management
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of consumer studies
18
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Marketing letters : a journal of research in marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
158
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151
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
152
Gender differences in consumers’ perception of online consumer reviews
Bae, Soonyong
;
Lee, Taesik
- In:
Electronic commerce research
11
(
2011
)
2
,
pp. 201-214
Persistent link: https://www.econbiz.de/10009126470
Saved in:
153
The perceived usefulness of blog postings : an extension of the expectancy-disconfirmation paradigm
Zehrer, Anita
;
Crotts, John C.
;
Magnini, Vincent P.
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 106-113
Persistent link: https://www.econbiz.de/10008798727
Saved in:
154
The impact of online review on hotel booking intentions and perceptions of trust
Sparks, Beverley
;
Browning, Victoria
- In:
Tourism management : research, policies, practice
32
(
2011
)
6
,
pp. 1310-1323
Persistent link: https://www.econbiz.de/10009270717
Saved in:
155
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
Saved in:
156
The effects of perceived justice on recovery satisfaction, trust, word-of-mouth, and revisit intention in upscale hotels
Kim, Taegoo
;
Kim, Woo Gon
;
Kim, Hong-Bumm
- In:
Tourism management : research, policies, practice
30
(
2009
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10009523948
Saved in:
157
Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 533-534
Persistent link: https://www.econbiz.de/10003736895
Saved in:
158
Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
Saved in:
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