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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
~subject:"Social Web"
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Relationship marketing
Social Web
Internet marketing
246
Online-Marketing
246
Consumer behaviour
226
Konsumentenverhalten
226
Social web
125
Online retailing
98
Online-Handel
98
Viral marketing
71
Virales Marketing
71
Advertising
70
Werbung
68
Advertising effects
65
Werbewirkung
65
Beziehungsmarketing
61
E-commerce
60
Electronic Commerce
60
Brand management
53
Markenführung
53
Social media
40
Einzelhandel
37
Retail trade
37
Brand image
35
Markenimage
35
Customer satisfaction
29
Kundenzufriedenheit
29
Website
26
Brand
21
Confidence
21
Vertrauen
21
Emotion
20
Markenartikel
20
Distribution channel
17
Internet
17
Vertriebsweg
17
Customer integration
15
Kundenintegration
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Luxury goods
15
Luxusgüter
15
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Article
147
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147
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147
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English
147
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Ladhari, Riadh
3
Martinez, Luis F.
3
Park, Jungkun
3
Souiden, Nizar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Hong, EunPyo
2
Hyun, Hyowon
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Sokolova, Karina
2
Toufaily, Elissar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Adil, Mohd
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmad, Norita B.
1
Ahmed, Qazi Mohammed
1
Ahn, Jiseon
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Khateeb, Amr
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alnawas, Ibrahim
1
Alryalat, Mohammad Abdallah Ali
1
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Electronic commerce research
Journal of retailing and consumer services
Journal of business research : JBR
209
International journal of internet marketing and advertising : IJIMA
120
International journal of advertising : the review of marketing communications
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Industrial marketing management : the international journal for industrial and high-tech firms
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of marketing communications
64
Technological forecasting & social change : an international journal
61
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
51
International journal of hospitality management
49
Tourism management : research, policies, practice
49
Business horizons
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
46
Information systems research : ISR
45
Journal of internet commerce
45
Journal of management information systems : JMIS
45
Cogent business & management
42
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
Journal of advertising research
36
Journal of strategic marketing
33
Psychology & marketing
33
Springer eBook Collection
33
The journal of brand management : an international journal
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
International journal of contemporary hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of electronic commerce research : JECR
28
Journal of marketing management : MM
28
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
27
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
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ECONIS (ZBW)
147
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147
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
8
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
9
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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