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~isPartOf:"Electronic commerce research"
~subject:"Online retailing"
~subject:"Soziales Netzwerk"
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Search: subject:"Virales Marketing"
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Online retailing
Soziales Netzwerk
Viral marketing
38
Virales Marketing
38
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
23
Online-Marketing
23
Social Web
19
Social web
19
Online-Handel
14
E-commerce
9
Electronic Commerce
9
Personalisierung
8
Personalization
8
Data Mining
6
Data mining
6
Online review
4
Online reviews
4
Sentiment analysis
4
Advertising
3
Consumer reviews
3
Experiment
3
Werbung
3
Word-of-mouth
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Business network
2
Cognition
2
Credibility
2
Customer integration
2
Customer satisfaction
2
Decision
2
Digital platform
2
Digitale Plattform
2
Electronic commerce
2
Electronic word of mouth
2
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2
Eye-tracking
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15
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Liu, Qihua
2
Zhang, Liyi
2
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1
Chakraborti, Swapnajit
1
Chang, Wei-Shiun
1
Chen, Guoqing
1
Du, Rong
1
Fan, Weiguo
1
Flanagin, Andrew J.
1
Hartsell, Ethan
1
Hou, Lei
1
Huang, Shan
1
Kashyap, Rachita
1
Kesharwani, Ankit
1
Kim, Rae Yule
1
Kundu, Supratim
1
Lee, Taesik
1
Li, Jin
1
Liu, Kecheng
1
Ma, Baojun
1
Ma, Yue
1
Mao, Yunxia
1
Markov, Alex
1
Metzger, Miriam J.
1
Pan, Xue
1
Pan, Yu
1
Ponnam, Abhilash
1
Pure, Rebekah
1
Putri, Audry Pragita
1
Sanchez-Loor, Daniel A.
1
Shihab, Muhammad Rifki
1
Wan, Yan
1
Wang, Hongpeng
1
Wang, Jun
1
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1
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1
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1
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Electronic commerce research
Journal of business research : JBR
55
Journal of retailing and consumer services
39
International journal of hospitality management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
27
Journal of management information systems : JMIS
19
Tourism management : research, policies, practice
19
International journal of internet marketing and advertising : IJIMA
14
Journal of electronic commerce research : JECR
14
Journal of marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of contemporary hospitality management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of hospitality marketing & management
11
Journal of internet commerce
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
10
Electronic commerce research and applications
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of travel and tourism marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Cogent business & management
8
International journal of consumer studies
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing research
7
Journal of the Operational Research Society
7
MIS quarterly
7
The journal of product & brand management
7
Tourism management perspectives : TMP
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of retail and distribution management
6
International journal of technology marketing : IJTMkt
6
Journal of consumer marketing
6
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ECONIS (ZBW)
15
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1
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
2
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
3
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
4
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
5
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
6
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
7
Negative online reviews of popular products : understanding the effects of review proportion and quality on consumers' attitude and intention to buy
Shihab, Muhammad Rifki
;
Putri, Audry Pragita
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 159-187
Persistent link: https://www.econbiz.de/10011999478
Saved in:
8
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
9
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
10
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
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