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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Search: subject:"Vertrieb"
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Internet marketing
Konsumentenverhalten
Online retailing
269
Online-Handel
269
Consumer behaviour
190
E-commerce
162
Electronic Commerce
161
International marketing
126
Internationales Marketing
126
Online-Marketing
55
Einzelhandel
54
Retail trade
54
Beziehungsmarketing
52
Relationship marketing
52
Distribution channel
40
Social Web
40
Social web
40
Vertriebsweg
40
Brand management
36
Markenführung
36
Viral marketing
32
Virales Marketing
32
Personalization
27
Marketing management
26
Marketingmanagement
26
Personalisierung
26
China
25
Internet
25
Brand image
24
Markenimage
24
Globalisierung
22
Globalization
22
Customer satisfaction
21
Kundenzufriedenheit
21
Multinationales Unternehmen
20
Transnational corporation
20
Firm performance
18
Unternehmenserfolg
18
Welt
18
World
18
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Undetermined
123
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4
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Article
206
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1
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Article in journal
207
Aufsatz in Zeitschrift
207
Collection of articles of several authors
1
Sammelwerk
1
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English
207
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All
Breugelmans, Els
4
Campo, Katia
3
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Lamey, Lien
3
Martinez, Luis F.
3
Melis, Kristina
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Steenkamp, Jan-Benedict E. M.
3
Sugumaran, Vijayan
3
Alden, Dana
2
Coulter, Robin A.
2
Douglas, Susan P.
2
Grewal, Dhruv
2
Guo, Xiaoling
2
Hult, G. Tomas M.
2
Jin, Liyin
2
Konuş, Umut
2
Kumar, V.
2
Li, Xiaoling
2
Liao, Qinyu
2
Liu, Qihua
2
Magnusson, Peter
2
Mou, Jian
2
Neslin, Scott A.
2
Papadopoulos, Nicolas G.
2
Papagiannidis, Savvas
2
Qiuzhen, Wang
2
Ratchford, Brian Thomas
2
Strizhakova, Yuliya
2
Teng, Ching-i
2
Westjohn, Stanford A.
2
Xu, Wei
2
Zhang, Liyi
2
Zhang, Yufei
2
Aiolfi, Simone
1
Alamanos, Eleftherios
1
Alegret Cotas, Alejandro
1
Algesheimer, René
1
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Published in...
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Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
Journal of retailing
Journal of retailing and consumer services
356
Journal of business research : JBR
209
International journal of electronic marketing and retailing : IJEMR
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of internet commerce
84
Information systems research : ISR
65
Asia Pacific journal of marketing and logistics
58
International journal of internet marketing and advertising : IJIMA
58
International journal of retail & distribution management
55
Journal of electronic commerce research : JECR
53
The international review of retail, distribution and consumer research
52
Cogent business & management
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International marketing review
50
International journal of retail and distribution management
49
Journal of international consumer marketing
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
International journal of hospitality management
47
Journal of management information systems : JMIS
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of consumer studies
45
International journal of electronic commerce : IJEC
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of global marketing
41
Psychology & marketing
41
International journal of business information systems : IJBIS
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Technological forecasting & social change : an international journal
36
Journal of fashion marketing and management
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Journal of the Academy of Marketing Science
29
Tourism management : research, policies, practice
28
SpringerLink / Bücher
27
International journal of contemporary hospitality management
25
Electronic markets : the international journal on networked business
23
International journal of electronic business : IJEB
23
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ECONIS (ZBW)
207
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1
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10
of
207
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date (oldest first)
1
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
2
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
3
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
4
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
5
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
6
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
7
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
8
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
9
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
10
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
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