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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Search: subject:"Vertrieb"
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Brand image
Internet marketing
Konsumentenverhalten
Online retailing
196
Online-Handel
196
Consumer behaviour
142
E-commerce
130
Electronic Commerce
129
International marketing
122
Internationales Marketing
122
Online-Marketing
40
Beziehungsmarketing
37
Relationship marketing
37
Social Web
37
Social web
37
Brand management
31
Markenführung
31
China
25
Viral marketing
23
Virales Marketing
23
Marketing management
22
Marketingmanagement
22
Internet
21
Markenimage
20
Personalization
20
Globalisierung
19
Globalization
19
Personalisierung
19
Multinationales Unternehmen
18
Transnational corporation
18
Export
17
Distribution channel
16
Firm performance
16
Unternehmenserfolg
16
Vertriebsweg
16
Welt
16
World
16
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15
Retail trade
15
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Article
156
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157
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157
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English
157
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Martinez, Luis F.
3
Nijssen, E. J.
3
Steenkamp, Jan-Benedict E. M.
3
Sugumaran, Vijayan
3
Alden, Dana
2
Coulter, Robin A.
2
Douglas, Susan P.
2
Guo, Xiaoling
2
Kumar, V.
2
Liao, Qinyu
2
Liu, Qihua
2
Magnusson, Peter
2
Mou, Jian
2
Palmatier, Robert W.
2
Papadopoulos, Nicolas G.
2
Papagiannidis, Savvas
2
Qiuzhen, Wang
2
Strizhakova, Yuliya
2
Teng, Ching-i
2
Westjohn, Stanford A.
2
Xu, Wei
2
Zhang, Liyi
2
Alamanos, Eleftherios
1
Alegret Cotas, Alejandro
1
Altaras, Selin
1
Andrés-Martínez, María-Encarnasción
1
Arce-Urriza, Marta
1
Arnold, Mark J.
1
Ashraf, Abdul R.
1
Asiati, Diah Isnaini
1
Auh, Seigyoung
1
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1
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1
Balasubramanian, Siva Kumar
1
Bao, Yang
1
Barnes, Stuart
1
Baršytė, Justina
1
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1
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Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
Journal of retailing and consumer services
356
Journal of business research : JBR
215
International journal of electronic marketing and retailing : IJEMR
91
Journal of internet commerce
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Information systems research : ISR
66
Asia Pacific journal of marketing and logistics
58
International journal of internet marketing and advertising : IJIMA
58
The international review of retail, distribution and consumer research
57
International journal of retail & distribution management
56
Cogent business & management
54
International marketing review
54
Journal of retailing
54
Journal of electronic commerce research : JECR
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Journal of international consumer marketing
51
Journal of management information systems : JMIS
51
International journal of retail and distribution management
49
Management science : journal of the Institute for Operations Research and the Management Sciences
48
International journal of consumer studies
47
International journal of hospitality management
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Journal of global marketing
45
International journal of electronic commerce : IJEC
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Psychology & marketing
42
International journal of business information systems : IJBIS
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Technological forecasting & social change : an international journal
36
Journal of fashion marketing and management
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Journal of the Academy of Marketing Science
31
SpringerLink / Bücher
30
Tourism management : research, policies, practice
28
Journal of marketing
26
Journal of strategic marketing
26
The journal of product & brand management
26
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ECONIS (ZBW)
157
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1
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10
of
157
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date (oldest first)
1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
3
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
4
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
5
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
6
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
7
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
8
Rationality manipulation during consumer decision-making process : an analysis of Alibaba’s online shopping carnival
Li, Tianshi
;
Li, Wenli
;
Zhao, Yuqing
;
Ma, Jingpei
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 331-364
Persistent link: https://www.econbiz.de/10014251657
Saved in:
9
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
10
Personal antecedents of perceived deceptive pricing in online retailing : the moderating role of price inequality
Riquelme, Isabel P.
;
Román, Sergio
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 739-783
Persistent link: https://www.econbiz.de/10014251914
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