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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~subject:"Export"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Search: subject:"Vertrieb"
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Export
Konsumentenverhalten
Virales Marketing
Online retailing
196
Online-Handel
196
Consumer behaviour
142
E-commerce
130
Electronic Commerce
129
International marketing
122
Internationales Marketing
122
Internet marketing
40
Online-Marketing
40
Beziehungsmarketing
37
Relationship marketing
37
Social Web
37
Social web
37
Brand management
31
Markenführung
31
China
25
Viral marketing
23
Marketing management
22
Marketingmanagement
22
Internet
21
Brand image
20
Markenimage
20
Personalization
20
Globalisierung
19
Globalization
19
Personalisierung
19
Multinationales Unternehmen
18
Transnational corporation
18
Distribution channel
16
Firm performance
16
Unternehmenserfolg
16
Vertriebsweg
16
Welt
16
World
16
Einzelhandel
15
Retail trade
15
Confidence
13
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Online availability
All
Undetermined
85
Free
4
Type of publication
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Article
166
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
167
Aufsatz in Zeitschrift
167
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
167
Author
All
Diamantopoulos, Adamantios
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Davvetas, Vasileios
3
Leonidou, Leonidas C.
3
Martinez, Luis F.
3
Nijssen, E. J.
3
Alden, Dana
2
Boso, Nathaniel
2
Christodoulides, Paul
2
Coulter, Robin A.
2
Douglas, Susan P.
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Kumar, V.
2
Liao, Qinyu
2
Liu, Qihua
2
Mou, Jian
2
Papadopoulos, Nicolas G.
2
Papagiannidis, Savvas
2
Qiuzhen, Wang
2
Schlegelmilch, Bodo B.
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Sugumaran, Vijayan
2
Teng, Ching-i
2
Theodosiou, Marios
2
Zdravkovic, Srdan
2
Zhang, Liyi
2
Alamanos, Eleftherios
1
Alegret Cotas, Alejandro
1
Altaras, Selin
1
Andrés-Martínez, María-Encarnasción
1
Arce-Urriza, Marta
1
Arnold, Mark J.
1
Ashraf, Abdul R.
1
Asiati, Diah Isnaini
1
Assadinia, Shahin
1
Auh, Seigyoung
1
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Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
Journal of retailing and consumer services
354
Journal of business research : JBR
227
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
86
Journal of internet commerce
86
International journal of electronic marketing and retailing : IJEMR
85
Information systems research : ISR
65
Asia Pacific journal of marketing and logistics
62
International marketing review
57
Cogent business & management
56
International journal of retail & distribution management
55
The international review of retail, distribution and consumer research
55
International journal of internet marketing and advertising : IJIMA
54
International journal of hospitality management
50
Journal of electronic commerce research : JECR
50
Journal of retailing
50
International journal of retail and distribution management
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of international consumer marketing
48
International journal of consumer studies
47
Journal of global marketing
47
Management science : journal of the Institute for Operations Research and the Management Sciences
46
International journal of electronic commerce : IJEC
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
International journal of e-business research : an official publication of the Information Resources Management Association
42
Psychology & marketing
42
Journal of management information systems : JMIS
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
International journal of business information systems : IJBIS
36
Journal of fashion marketing and management
34
Journal of the Academy of Marketing Science
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Technological forecasting & social change : an international journal
28
Tourism management : research, policies, practice
27
Journal of marketing
26
Journal of strategic marketing
26
International journal of contemporary hospitality management
24
International journal of electronic business : IJEB
23
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ECONIS (ZBW)
167
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167
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
The effects of China's cross-border e-commerce on its exports : a comparative analysis of goods and services trade
Yin, Zi Hui
;
Choi, Chang-Hwan
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 443-474
Persistent link: https://www.econbiz.de/10014251713
Saved in:
3
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
4
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
5
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
6
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
7
Rationality manipulation during consumer decision-making process : an analysis of Alibaba’s online shopping carnival
Li, Tianshi
;
Li, Wenli
;
Zhao, Yuqing
;
Ma, Jingpei
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 331-364
Persistent link: https://www.econbiz.de/10014251657
Saved in:
8
Personal antecedents of perceived deceptive pricing in online retailing : the moderating role of price inequality
Riquelme, Isabel P.
;
Román, Sergio
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 739-783
Persistent link: https://www.econbiz.de/10014251914
Saved in:
9
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
10
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
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