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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Markenimage
Consumer behaviour
11
Beziehungsmarketing
10
Relationship marketing
10
Brand image
3
Brand management
3
India
3
Indien
3
Malaysia
3
Markenführung
3
relationship marketing
3
Advertising
2
Advertising effects
2
Brand
2
Confidence
2
Designation of origin
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Ghana
2
Herkunftsbezeichnung
2
Internet marketing
2
Language
2
Lieferantenmanagement
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Service quality
2
Sprache
2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
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9
Free
1
Type of publication
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Article
16
Type of publication (narrower categories)
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Article in journal
16
Aufsatz in Zeitschrift
16
Language
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English
Author
All
Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Fazli-Salehi, Reza
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Aiken, K. Damon
3
Xue, Fei
3
Alarcón-del-Amo, María-del-Carmen
2
Arora, Amit
2
Arora, Anshu
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Furner, Christopher P.
2
Han, Min Chung
2
Ho, Han Chiang
2
Hopkins, Christopher D.
2
Kang, Inwon
2
Klein, Andreas
2
Kleindienst, Dominikus
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Mokhtar, Sany Sanuri Mohd
2
Ndubisi, Nelson Oly
2
Parks-Yancy, Rochelle
2
Petrescu, Maria
2
Phau, Ian
2
Prendergast, Gerard P.
2
Safari, Aswo
2
Sharma, Varinder M.
2
Shin, Sohyoun
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Svensson, Göran
2
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Published in...
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Electronic markets : the international journal on networked business
Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business communication : JBC
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
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Source
All
ECONIS (ZBW)
16
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16
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
8
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
9
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus
;
Becker, Jörg
;
Beverungen, Daniel
; …
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
Saved in:
10
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
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