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~isPartOf:"Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)"
~isPartOf:"Journal of hospitality and tourism insights"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand image
Brand management
Clothing
Konsumentenverhalten
Kundenzufriedenheit
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
8
Customer satisfaction
6
Ghana
4
Confidence
3
Dienstleistungsqualität
3
E-commerce
3
Electronic Commerce
3
Lieferantenmanagement
3
Markenführung
3
Markenimage
3
Service quality
3
Supplier relationship management
3
Vertrauen
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Brand
2
Emotion
2
Gastgewerbe
2
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2
Hospitality industry
2
India
2
Indien
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Internet marketing
2
Krankenhaus
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Markenartikel
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Marketingmanagement
2
Online retailing
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Online-Handel
2
Online-Marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
relationship marketing
2
Bekleidung
1
Beschwerdemanagement
1
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English
14
Author
All
Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Caesar, Livingstone Divine
2
Dedeoğlu, Bekir Bora
2
Gil Saura, Irene
2
Hinson, Robert
2
Kang, Juhee
2
Kutu-Adu, Solomon G.
2
Mahmoud, Mahmoud Abdulai
2
Mohammed, Iddrisu
2
Neequaye, Emmanuel Kotey
2
Panda, Rajeev Kumar
2
Poon, Patrick
2
Ronzoni, Giulio
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Acikgoz, Fulya
1
Agarwal, Reeti
1
Agrawal, Shiv Ratan
1
Agrusa, Jerome
1
Agyeiwaah, Elizabeth
1
Ahn, Jiseon
1
Ahuja, Vandana
1
Akel, Gökhan
1
Akhavan, Afarin
1
Akhtar, Nadeem
1
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1
Aksu, Akın
1
Al Karim, Rashed
1
Alavi, Ali
1
Albayrak, Tahir
1
Albrecht, Lisa
1
Alcántara-Pilar, Juan Miguel
1
Aleshinloye, Kayode D.
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
Journal of hospitality and tourism insights
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Journal of business research : JBR
7
Journal of international consumer marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Marketing intelligence & planning
6
The marketing review
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
The journal of brand management : an international journal
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
Journal of retailing and consumer services
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
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ECONIS (ZBW)
14
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date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
Xun, Jiyao
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009427434
Saved in:
9
Relationship
marketing
and customer satisfaction in the Ghanaian hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Neequaye, Emmanuel Kotey
; …
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 326-340
Persistent link: https://www.econbiz.de/10012130788
Saved in:
10
Service recovery performance and repurchase intentions : the mediation effect of service quality at KFC
Amoako, George Kofi
;
Caesar, Livingstone Divine
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
1
,
pp. 110-130
Persistent link: https://www.econbiz.de/10013536097
Saved in:
1
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