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~isPartOf:"Enhancing knowledge development in marketing ; Vol. 21"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
~subject:"USA"
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USA
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Enhancing knowledge development in marketing ; Vol. 21
Journal of marketing research : JMR
Journal of advertising research
9
Journal of current issues and research in advertising : JCIRA
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
6
The journal of media economics
4
History of retailing and consumption
3
JMM : the international journal on media management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international consumer marketing
3
Europäische Hochschulschriften / 5
2
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Marketing : ZFP ; journal of research and management
2
Ross School of Business working paper series
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of services marketing
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Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Australasian marketing journal
1
Brookings papers on economic activity : BPEA
1
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1
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Challenges in an age of dis-engagement
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Cutting edge international research
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Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
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Economic Analysis Group discussion paper
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Economics and business review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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1
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
2
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
3
Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
Saved in:
4
The face of need : facial emotion expression on charity advertisements
Small, Deborah A.
;
Verrochi, Nicole M.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 777-787
Persistent link: https://www.econbiz.de/10003927138
Saved in:
5
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
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