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~isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"International journal of emerging markets"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Supplier relationship management"
~subject:"relationship marketing"
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B-to-B-Marketing
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Supplier relationship management
relationship marketing
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10
Beziehungsmarketing
6
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6
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4
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
James, William L.
3
Fink, Robert C.
2
Hatten, Kenneth J.
2
Jain, Arun K.
2
Jensen, Morten Bach
2
Mukherjee, Srabanti
2
Pilny, Henrietta Leonie
2
Pinson, Christian
2
Rana, Nripendra P.
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abrar, Muhammad
1
Abratt, Russell
1
Agarwal, Reeti
1
Agarwal, Sakshi
1
Agrawal, Rohit
1
Ahsan, Mst. Nilufar
1
Ahuja, Vandana
1
Aish, Ehab Abou
1
Ajay Singh
1
Akitaya, Paula Borges Gomes
1
Akolaa, Andrews Adugudaa
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1
Akram, Muhammad Shakaib
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Alam, Shahid
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Alashban, Aref A.
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amir, Aysel
1
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1
Antipov, Evgeny A.
1
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
International journal of business and emerging markets : IJBEM
International journal of emerging markets
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Research and the development of pedagogical materials : working papers
Journal of international consumer marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
5
Marketing intelligence & planning
5
International journal of electronic marketing and retailing : IJEMR
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of African business
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Review of marketing research
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entwicklungen des Investitionsgütermarketing
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of Indian culture and business management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
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ECONIS (ZBW)
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Geschäftstypenwahl im B2B-Bereich
Backhaus, Klaus
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 277-298)
.
2015
Persistent link: https://www.econbiz.de/10010531076
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
Xun, Jiyao
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009427434
Saved in:
9
The mediating role of financial service branding on investment decisions : an emerging market's perspective
Dzogbenuku, Robert Kwame
;
Amoako, George Kofi
;
Martins, …
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 4709-4733
Persistent link: https://www.econbiz.de/10014457394
Saved in:
10
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
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