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~isPartOf:"Entrepreneurship, theory and practice : ET & P"
~isPartOf:"Journal of advertising research"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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52
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Shepherd, Dean A.
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Entrepreneurship, theory and practice : ET & P
Journal of advertising research
Journal of business research : JBR
246
International journal of hospitality management
172
Journal of retailing and consumer services
152
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Academy of Management journal : AMJ
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of business and psychology
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Journal of travel and tourism marketing
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International journal of contemporary hospitality management
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Journal of behavioral decision making
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Journal of vocational behavior
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Journal of hospitality marketing & management
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic behavior & organization : JEBO
45
The journal of brand management : an international journal
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The journal of services marketing
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The service industries journal
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Tourism management perspectives : TMP
44
Journal of managerial psychology
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Journal of marketing research : JMR
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Human relations
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European journal of marketing : EJM
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The Academy of Management review : AMR
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The journal of product & brand management
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Cogent business & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Leadership & organization development journal
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Marketing letters : a journal of research in marketing
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International journal of consumer studies
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Journal of marketing management : MM
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Journal of consumer behaviour : an international research review
29
Journal of marketing communications
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ECONIS (ZBW)
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52
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1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
3
The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin
;
Muralidharan, Sidharth
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
Saved in:
4
Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle
;
Chiu, Chung-Kit
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
Saved in:
5
If you fight with me, I'll get mad! : a social model of entrepreneurial affect
Breugst, Nicola
;
Shepherd, Dean A.
- In:
Entrepreneurship, theory and practice : ET & P
41
(
2017
)
3
,
pp. 379-418
Persistent link: https://www.econbiz.de/10011690814
Saved in:
6
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
7
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
8
Motivational cues and angel investing : interactions among enthusiasm, preparedness, and commitment
Cardon, Melissa S.
;
Mitteness, Cheryl
;
Sudek, Richard
- In:
Entrepreneurship, theory and practice : ET & P
41
(
2017
)
6
,
pp. 1057-1085
Persistent link: https://www.econbiz.de/10011780452
Saved in:
9
Paradoxes and innovation in family firms : the role of paradoxical thinking
Ingram, Amy E.
;
Lewis, Marianne W.
;
Barton, Sid
; …
- In:
Entrepreneurship, theory and practice : ET & P
40
(
2016
)
1
,
pp. 161-176
Persistent link: https://www.econbiz.de/10011449120
Saved in:
10
Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje
;
Parsonage, Isobel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 401-413
Persistent link: https://www.econbiz.de/10011628616
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