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~isPartOf:"Entrepreneurship in international marketing"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~person:"Anderson, Erin"
~person:"Bonaccorsi, Andrea"
~person:"Diamantopoulos, Adamantios"
~person:"Ghauri, Pervez N."
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Search: subject_exact:"Multinationales Marketing"
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International marketing
5
Internationales Marketing
5
1984
1
Betriebsgröße
1
Brasilien
1
Brazil
1
China
1
Consumer behaviour
1
Emerging economies
1
Ereignisstudie
1
Event study
1
Firm size
1
Globalisierung
1
Globalization
1
Institutional economics
1
Institutional infrastructure
1
Institutionelle Infrastruktur
1
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Anderson, Erin
Bonaccorsi, Andrea
Diamantopoulos, Adamantios
Ghauri, Pervez N.
Aulakh, Preet S.
2
Bello, Daniel C.
2
Cavusgil, S. Tamer
2
Hult, G. Tomas M.
2
Kotabe, Masaaki
2
Magnusson, Peter
2
Samiee, Saeed
2
Westjohn, Stanford A.
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Entrepreneurship in international marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of business research : JBR
6
Journal of international marketing
6
International marketing review
3
Advances in international marketing
1
Economia e politica industriale
1
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing in the fast changing world
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Measurement and research methods in international marketing
1
Multicultural perspectives in customer behaviour
1
Research paper series / Aston Business School Research Institute
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
5
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1
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
2
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
3
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
4
On the relationship between firm size and export intensity
Bonaccorsi, Andrea
- In:
Journal of international business studies : JIBS ; an …
23
(
1992
)
4
,
pp. 605-635
Persistent link: https://www.econbiz.de/10001137094
Saved in:
5
Modes of foreign entry : a transaction cost analysis and propositions
Anderson, Erin
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001027890
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