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~isPartOf:"Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Journal of travel and tourism marketing"
~language:"eng"
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Search: subject_exact:"Veranstaltungsmarketing"
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
Journal of sport management : the official journal of the North American Society of Sport Management
Journal of travel and tourism marketing
Tourism management : research, policies, practice
30
International journal of event and festival management
24
International journal of hospitality management
18
Journal of business research : JBR
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
Journal of hospitality marketing & management
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Memorable customer experiences : a research anthology
8
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Journal of advertising research
6
Flagship marketing : concepts and places
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Managing event operations
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
SpringerLink / Bücher
4
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ECONIS (ZBW)
31
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1
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
2
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
3
What makes integrated resort attractive? : exploring the role of experience encounter elements
Ji, Chunli
;
Yang, Ping
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 305-319
Persistent link: https://www.econbiz.de/10013352885
Saved in:
4
Cultivating and disseminating a festival image : the case of the Qingdao International Beer Festival
Chi, Xiaoting
;
Meng, Bo
;
Zhou, Heng
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
4
,
pp. 373-393
Persistent link: https://www.econbiz.de/10013417039
Saved in:
5
Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
6
Impact of tourist experience on memorability and authenticity : a study of creative tourism
Wang, Chaohui
;
Liu, Juan
;
Wei, Lijiao
;
Zhang, Tingting
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012289257
Saved in:
7
Event participation and advocacy : assessing the role of affective commitment and perceived benefits
Ok, Chihyung
;
Park, Kwangsoo
;
Park, Seunghyun
;
Jeon, …
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10012289266
Saved in:
8
The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions
Ladhari, Riadh
;
Souiden, Nizar
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012289350
Saved in:
9
The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship
Gao, Fei
;
Heere, Bob
;
Todd, Samuel Y.
;
Mihalik, Brian J.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 147-160
Persistent link: https://www.econbiz.de/10012293247
Saved in:
10
Leveraging event participation benefits beyond the running course : deciphering the motivational basis of event satisfaction
Du, James
;
Kennedy, Heather
;
James, Jeffrey D.
;
Funk, …
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10012293379
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