//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung"
~isPartOf:"Finance India : the quarterly journal of Indian Institute of Finance"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-business relationship"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
B-to-B-Marketing
7
Brand management
7
Business-to-business marketing
7
Lieferantenmanagement
5
Supplier relationship management
5
Consumer behaviour
3
Konsumentenverhalten
3
B2B
2
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand authenticity
1
Brand avoidance
1
Brand conscientiousness
1
Brand extension
1
Brand switching
1
Business
1
Business-to-business
1
CSR
1
Cement
1
Cement industry
1
Consumer
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Deutschland
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
E-commerce
1
Electronic Commerce
1
Germany
1
India
1
Indien
1
Internal capabilities
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
6
German
1
Author
All
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al-Kwifi, Sam O.
1
Bilgin, Pinar
1
Braimah, Stephen Mahama
1
Burnaz, Sebnem
1
Franz, Oliver
1
Guzman, Francisco
1
Johnson, Ross W.
1
Keränen, Joona
1
Khanna, Kamini
1
Odoom, Raphael
1
Otoo, Dorothea Sekyiwa
1
Patil, D. Y.
1
Piirainen, Kalle A.
1
Ravishankar
1
Salminen, Risto T.
1
Yammout, Dina
1
more ...
less ...
Published in...
All
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
Finance India : the quarterly journal of Indian Institute of Finance
The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
64
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business research : JBR
11
SpringerLink / Bücher
9
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Innovative Markenführung und -implementierung
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Research
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
The journal of brand management : an international journal
2
The marketing review
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
DUV / Wirtschaftswissenschaft
1
Economic research
1
European journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
2
Service brand avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa
;
Odoom, Raphael
;
Braimah, …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10013552938
Saved in:
3
An analysis of B2B consumers of Cement Brands in Mumbai
Patil, D. Y.
;
Khanna, Kamini
;
Ravishankar
- In:
Finance India : the quarterly journal of Indian …
36
(
2022
)
1
,
pp. 297-308
Persistent link: https://www.econbiz.de/10013349064
Saved in:
4
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
5
Systematic review on B2B branding : research issues and avenues for future research
Keränen, Joona
;
Piirainen, Kalle A.
;
Salminen, Risto T.
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 404-417
Persistent link: https://www.econbiz.de/10009682697
Saved in:
6
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
7
Markendifferenzierung im B2B : der Blue Ocean in der Nische
Franz, Oliver
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 207-228)
.
2010
Persistent link: https://www.econbiz.de/10003925014
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->