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~isPartOf:"Essays on the effects of brand names and prices on consumer behavior"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Deutschland"
~subject:"Markenführung"
~subject:"Sports marketing"
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Essays on the effects of brand names and prices on consumer behavior
International journal of business and globalisation : IJBG
Journal of international marketing
30
International marketing review
27
Europäische Hochschulschriften / 5
25
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
18
Journal of international consumer marketing
12
Journal of global marketing
10
Schriftenreihe Hochschulmarketing
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of euromarketing
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Marketing intelligence & planning
6
Business history
5
Gabler Edition Wissenschaft
5
IGCC market reports
5
IMADI.net-Projektbericht
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Springer eBook Collection
5
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4
European journal of marketing : EJM
4
European research studies
4
Gabler-Lehrbuch
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
4
International journal of advertising : the quarterly review of marketing communications
4
Internationalisierung von Vertrieb und Handel
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Management international review : mir ; journal of international business
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
mir-Edition
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ECONIS (ZBW)
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1
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
Saved in:
2
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
4
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
5
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
6
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
7
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
Saved in:
8
The international marketing of New Zealand merino wool : past, present and future
Mitchell, Joseph David
;
Smith, Luke Joseph
;
Dana, Leo Paul
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10003836351
Saved in:
9
Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Sagar, Mahim
;
Singh, Deepali
;
Agrawal, D. P.
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
4
,
pp. 374-400
Persistent link: https://www.econbiz.de/10003861910
Saved in:
10
Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio
;
Rasicci, Claudia
- In:
International journal of business and globalisation : IJBG
2
(
2008
)
3
,
pp. 310-329
Persistent link: https://www.econbiz.de/10003710961
Saved in:
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