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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~source:"econis"
~subject:"Beschäftigung"
~subject:"Konsumentenverhalten"
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Deutschland
34
Marktsegmentierung
32
Germany
31
Theorie
31
Theory
29
Market segmentation
24
Arbeitsmarktsegmentation
19
Labour market segmentation
19
Consumer behaviour
13
Arbeitsmarktsegmentierung
9
Arbeitsmarkttheorie
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Labour market
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Labour market theory
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Marketing management
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Marketingmanagement
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Cluster analysis
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Clusteranalyse
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Europäische Hochschulschriften / 5
Gabler Edition Wissenschaft
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of retailing and consumer services
27
Journal of business research : JBR
11
Journal of Islamic marketing : JIMA
10
Marketing intelligence & planning
10
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
International marketing review
9
International journal of wine business research
7
International journal of wine business research : IJWBR
7
Journal of food products marketing
7
Journal of targeting, measurement and analysis for marketing
7
International journal of contemporary hospitality management
6
International journal of hospitality management
6
Journal of travel and tourism marketing
6
SpringerLink / Bücher
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Food policy : economics planning and politics of food and agriculture
5
International journal of consumer studies
5
Journal of customer behaviour
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Technological forecasting & social change : an international journal
4
The IUP journal of marketing management : IJMM
4
Tourism management : research, policies, practice
4
Wine Economics and Policy
4
Australasian marketing journal
3
Central European business review : CEBR
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
Electronic commerce research
3
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ECONIS (ZBW)
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1
Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas
;
Stenius, Minna
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
2
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
Saved in:
2
Brazilian carbon neutral beef as an innovative product : consumption perspectives based on intentions' framework
Lucchese-Cheung, Thelma
;
Aguiar, Luís Kluwe de
;
Lima, …
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012821535
Saved in:
3
Consuming rural territories through food : a segmentation analysis based on the food choices of urban specialty stores' customers
Figueiredo, Elisabete
;
Forte, Teresa
;
Eusébio, Celeste
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
8/9
,
pp. 331-348
Persistent link: https://www.econbiz.de/10013459993
Saved in:
4
Actual purchase behavior of edible bird's nest products in Malaysia using cluster analysis
Nurul Nabilah Huda Mohamad Shukri
;
Nawi, Nolila Mohd
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 849-860
Persistent link: https://www.econbiz.de/10012243757
Saved in:
5
Nutzenbasierte Marktsegmentierung : eine kaufprozessorientierte empirische Untersuchung zur Wirkungsmessung von Marketing-Aktivitäten
Scheer, Burkhard
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003656806
Saved in:
6
Die Marktsegmentierung als Ansatz zur Modellierung von (unbeobachtetem) heterogenem Konsumentenverhalten unter Verwendung von Finiten Mischungsmodellen : empirisches Beispiel und S...
Koch, Michael Josef
-
2006
Persistent link: https://www.econbiz.de/10003364985
Saved in:
7
Markterfolg im Mobile Commerce : Faktoren der Adoption und Akzeptanz von M-Commerce-Diensten
Wriggers, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002896426
Saved in:
8
Marktpotenzialanalysen als Basis der Sortimentspolitik : das Beispiel Presseartikel
Dobbelstein, Thomas
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001632763
Saved in:
9
Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel
-
2000
Persistent link: https://www.econbiz.de/10001480795
Saved in:
10
Kooperative Marktbearbeitung von Sparkassen und öffentlichen Versicherern
Brockhoff, Alexandra
-
2000
Persistent link: https://www.econbiz.de/10001485988
Saved in:
1
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