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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
53
Business-to-business marketing
53
Theorie
31
Theory
31
Deutschland
18
Germany
18
Lieferantenmanagement
13
Supplier relationship management
13
Beziehungsmarketing
10
Relationship marketing
10
Investitionsgütermarketing
9
Vertrauen
8
Business-to-Business-Marketing
7
Confidence
7
Marketing management
7
Marketingmanagement
7
USA
6
United States
6
Beschaffung
5
Beziehungsmanagement
5
Brand management
5
Investitionsgüterindustrie
5
Markenführung
5
Market research
5
Marktforschung
5
Procurement
5
Capital goods industry
4
Estimation
4
Geschäftsverbindung
4
Preismanagement
4
Pricing strategy
4
Schätzung
4
Automated manufacturing
3
Automatisierte Produktion
3
Betriebliches Informationssystem
3
Bundling strategy
3
Business intelligence system
3
Electronic Commerce
3
Erfolgsfaktor
3
Internationales Marketing
3
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Undetermined
8
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Book / Working Paper
36
Article
22
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Hochschulschrift
34
Thesis
34
Article in journal
22
Aufsatz in Zeitschrift
22
Bibliografie enthalten
21
Bibliography included
21
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Dissertation u.a. Prüfungsschriften
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German
35
English
23
Author
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Bush, Alan J.
2
Kufferath-Kaßner, Stephan A.
2
Kämpf, Gerhard
2
Lasogga, Frank
2
Richter, Markus
2
Rohde, Harald H.
2
Rudolph, Michael
2
Zinnbauer, Markus
2
Agariya, Arun Kumar
1
Agarwal, Anuja
1
Ajjan, Haya
1
Andrews, Martha C.
1
Ansary, Adel I. el-
1
Badrinarayanan, Vishag
1
Baker, Thomas L.
1
Bantekas, Apostolos
1
Bardauskaite, Indre
1
Barry, James M.
1
Bergmann, Holger
1
Bidmon, Sonja
1
Biong, Harald
1
Boysen, Werner
1
Brown, James R.
1
Böcker, Jens
1
Dong, Beibei
1
Donthu, Naveen
1
Evans, Kenneth R.
1
Evanschitzky, Heiner
1
Festge, Fabian
1
Flaschner, Alan
1
Fließ, Sabine
1
Gao, Tao
1
Gao, Tao Tony
1
Gironda, John
1
Giunipero, larry
1
Gonzalez, Gabriel R.
1
Hair, Joseph F.
1
Hall, Kristina K. Lindsey
1
Homburg, Christian
1
Hunt, Tammy G.
1
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Published in...
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Europäische Hochschulschriften / 5
Gabler Edition Wissenschaft
Journal of marketing theory and practice
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
602
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
95
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of personal selling & sales management
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
57
USB Cologne (EcoSocSci)
1
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1
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
2
What really leads to partner relationship management? : a review of literature
Agarwal, Anuja
;
Singh, Deepali
;
Agariya, Arun Kumar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Saved in:
3
A relationship governance perspective of organizational buyers' supplier choice decisions
Gao, Tao
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011820619
Saved in:
4
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
5
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
6
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
7
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
Saved in:
8
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Saved in:
9
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
10
A taxonomy of monitoring in business-to-business relationships
Ishida, Chiharu
;
Brown, James R.
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10009777327
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