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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Journal of business research : JBR"
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Search: subject:"Internationales Marketing"
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Internationales Marketing
160
International marketing
146
Konsumentenverhalten
41
Consumer behaviour
39
Marketing management
35
Marketingmanagement
35
Brand management
31
Markenführung
31
Deutschland
28
Globalisierung
26
Globalization
26
Germany
24
USA
22
Welt
20
World
20
United States
19
Firm performance
17
Unternehmenserfolg
17
Cultural identity
15
Kulturelle Identität
15
Competitive strategy
14
Export
14
Wettbewerbsstrategie
14
Brand image
13
KMU
13
Markenimage
13
Multinationales Unternehmen
13
SME
13
Theorie
13
Theory
13
International market entry
12
Internationaler Markteintritt
12
National culture
11
Nationalkultur
11
Strategic management
11
Strategisches Management
11
Brand
10
China
10
Markenartikel
10
Transnational corporation
10
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114
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46
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115
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115
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35
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35
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25
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25
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9
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English
120
German
40
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2
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Laroche, Michel
10
Diamantopoulos, Adamantios
5
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Bartikowski, Boris
3
Böhm, Bettina
3
Dahmen, Marcus
3
Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
3
Poungias, Evangelos Peter
3
Teng, Lefa
3
Werner, Brigitte
3
Arenas-Gaitán, Jorge
2
Arslanagic-Kalajdzic, Maja
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Chaveles, Spyros
2
Craig, C. S.
2
Dahm, Markus H.
2
Douglas, Susan P.
2
Engelen, Andreas
2
Fischer, Peter
2
Giroux, Marilyn
2
Goormann, Hans Werner
2
Haas, Benedikt
2
Hanfeld, Ulrich
2
Hünerberg, Reinhard
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Leistl, Mathias
2
Maisch, Christof
2
Maltese, Lionel
2
Marx, Thomas
2
Micevski, Milena
2
Pons, Frank
2
Rey-Moreno, Manuel
2
Richelieu, André
2
Ringeisen, Petra
2
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Global Marketing Conference <2012, Seoul>
1
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Europäische Hochschulschriften / 5
International journal of business and globalisation : IJBG
Journal of business research : JBR
International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
39
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
150
USB Cologne (EcoSocSci)
7
OLC EcoSci
3
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160
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
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2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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3
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
4
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
7
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
8
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
9
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
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