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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
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Marktsegmentierung
68
Market segmentation
56
Consumer behaviour
40
Konsumentenverhalten
40
Deutschland
28
Theorie
26
Theory
24
Germany
22
Arbeitsmarktsegmentation
19
Labour market segmentation
19
Arbeitsmarktsegmentierung
14
Marketing management
12
Marketingmanagement
12
Segmentation
12
Arbeitsmarkttheorie
10
Distribution channel
9
Vertriebsweg
9
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Frau
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Marktforschung
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Schätzung
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Altersgruppe
4
Arbeitsmobilität
4
Beziehungsmarketing
4
Consumer segmentation
4
Customer segmentation
4
Deutschland <Westliche Länder>
4
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Dobner, Stephan
4
Kapphan, Andreas
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Sands, Sean
3
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2
Crone, Bernd
2
Demangeot, Catherine
2
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2
Gaß, Gerald
2
Heckner, Frank
2
Jacob, Ralf
2
Kipnis, Eva
2
Koch, Michael Josef
2
Kreimer, Margareta
2
Langer, Reinhard
2
Mall, Judith
2
Prang, Oliver
2
Reineke, Ulrich
2
Singer, Otto
2
Stumpe, Dirk
2
Swoboda, Uwe C.
2
Thiele, Mouna
2
Uhly, Alexandra
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Valio Ottowitz, Taciana
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
Brand, Christian
1
Breivik, Jørgen
1
Brockhoff, Alexandra
1
Broderick, Amanda J.
1
Brunamonti, Marco
1
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1
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Journal of retailing and consumer services
Discussion paper series / IZA
123
NBER working paper series
59
IZA Discussion Paper
58
Discussion paper / Centre for Economic Policy Research
56
Working paper / National Bureau of Economic Research, Inc.
56
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44
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SpringerLink / Bücher
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29
Tourism management : research, policies, practice
26
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22
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22
Journal of strategic marketing
22
Economics letters
20
Journal of travel and tourism marketing
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Working paper series
18
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
17
Review of radical political economics
17
Discussion paper / Tinbergen Institute
16
European journal of operational research : EJOR
15
Gabler Edition Wissenschaft
15
IMF working papers
15
Journal of international economics
15
Journal of targeting, measurement and analysis for marketing
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Industrial relations : a journal of economy & society
14
Journal of revenue and pricing management
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ECONIS (ZBW)
88
USB Cologne (EcoSocSci)
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11
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
12
Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
Saved in:
13
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
14
Product customization : a profile of consumer demand
Pallant, Jessica
;
Sands, Sean
;
Karpen, Ingo
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238344
Saved in:
15
Emerging cyborg products : an ethical market approach for market segmentation
Arias-Oliva, Mario
;
Pelegrín-Borondo, Jorge
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269074
Saved in:
16
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
17
"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Brand, Christian
;
Schwanen, Tim
;
Anable, Jillian
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012304024
Saved in:
18
Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.
;
Bauchrowitz, Alexander
; …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
Saved in:
19
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
20
Heterogeneity in consumers' mobile shopping acceptance : a finite mixture partial least squares modelling approach for exploring and characterising different shopper segments
Groß, Michael
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 8-18
Persistent link: https://www.econbiz.de/10011801708
Saved in:
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