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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Marketingmanagement"
~subject:"Transnational corporation"
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Marketingmanagement
Transnational corporation
Theorie
1,182
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1,177
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973
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910
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910
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874
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756
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754
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725
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719
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673
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650
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Sharma, Piyush
9
Ko, Eunju
8
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6
Sivakumar, K.
5
Brenes, Esteban R.
4
Ciravegna, Luciano
4
Kim, Kyung Hoon
4
Lim, Weng Marc
4
Pereira, Vijay
4
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4
Zhou, Kevin Zheng
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3
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3
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3
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2
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2
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2
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2
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2
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2
Bhanugopan, Ramudu
2
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2
Boso, Nathaniel
2
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2
Budhwar, Pawan S.
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Springer eBook Collection / Business and Economics
SpringerLink / Bücher
312
International business review : the official journal of the European International Business Academy
305
Industrial marketing management : the international journal for industrial and high-tech firms
288
Journal of world business : JWB
220
Journal of strategic marketing
198
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
194
Journal of business ethics : JOBE
177
The international journal of human resource management
176
Management international review : mir ; journal of international business
175
Journal of international management
157
European journal of marketing : EJM
131
Journal of marketing management : MM
122
The journal of business & industrial marketing
118
Gabler Edition Wissenschaft
113
European journal of international management : EJIM
112
Journal of the Academy of Marketing Science
111
Journal of marketing communications
106
Journal of marketing
99
Springer eBook Collection
96
Marketing intelligence & planning
85
Harvard business review : HBR
83
Journal of retailing and consumer services
82
International marketing review
79
Thunderbird international business review
78
Harvard-Business-Manager : das Wissen der Besten
71
Lehrbuch
69
Business horizons
68
International journal of human resource management
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Multinational business review
66
Research policy : policy, management and economic studies of science, technology and innovation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
65
The journal of brand management : an international journal
63
Journal of business economics : JBE
58
European management journal
56
International journal of emerging markets
55
Journal of international marketing
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ECONIS (ZBW)
709
USB Cologne (EcoSocSci)
2
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1
Transform to adapt or resilient by design? : how organizations can foster resilience through business model transformation
Grego, Marica
;
Magnani, Giovanna
;
Denicolai, Stefano
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536001
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
Examining the cultural differences in disseminating green supply chain in global subsidiaries
Hsu, Pei-Fang
;
Nguyen, Tuan (Kellan)
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304081
Saved in:
4
Developing resilience of MNEs : from global value chain (GVC) capability and performance perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547379
Saved in:
5
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
6
Like parent, like child : MNCs' CSR and their foreign subsidiaries' environmental footprint
Zhou, Xi
;
Ying, Sammy Xiaoyan
;
You, Jiaxing
;
Wu, Huiying
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014546077
Saved in:
7
Parent firm reputational risk and TMT gender diversity of foreign subsidiaries
Saeed, Abubakr
;
Ali, Ashiq
;
Liedong, Tahiru Azaaviele
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547898
Saved in:
8
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
9
Developing resilience : multinational enterprise business model transformation to mitigate major disruptions
Magnani, Giovanna
;
Sanguineti, Francesca
;
Cavusgil, S. Tamer
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-6
Persistent link: https://www.econbiz.de/10014549665
Saved in:
10
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
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