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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Marketingmanagement"
~type_genre:"Sammelwerk"
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Marketingmanagement
Marketing management
11
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Operations Research
6
Operations research
6
Strategic management
6
Strategisches Management
6
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5
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5
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5
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4
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3
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3
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3
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Sammelwerk
Article in journal
322
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322
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114
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110
Bibliografie enthalten
92
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92
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11
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5
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Laroche, Michel
4
Askegaard, Søren
1
Ko, Eunju
1
Marshall, Roger
1
Moon, Junyean
1
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1
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1
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Springer eBook Collection / Business and Economics
Erfurter Hefte zum angewandten Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Legends in marketing
8
Premier reference source
8
Zeszyty naukowe
8
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Proceedings series / American Marketing Association
6
The journal of business & industrial marketing
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
International marketing review
5
Legends in strategic marketing
5
SAGE library in marketing
5
Edward Elgar E-Book Archive
4
Elgar original reference
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Gabler Edition Wissenschaft
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Research
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Springer Reference Wirtschaft
4
Technischer Vertrieb
4
Advances in advertising research
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Key issues in marketing management
3
Marketing intelligence & planning
3
Marketingforschung aktuell
3
Psychology & marketing
3
Sage library in marketing
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AMA educators' proceedings
2
Advances in international management
2
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2
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ECONIS (ZBW)
11
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1
Special issue : Applications of system dynamics in marketing
Richardson, George P.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766573
Saved in:
2
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
3
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
4
Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766333
Saved in:
5
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
6
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
7
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
8
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
9
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
10
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
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