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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
1,183
Konsumentenverhalten
1,183
Brand management
1,171
Markenführung
1,171
Theorie
929
Theory
924
Relationship marketing
794
Beziehungsmarketing
792
Deutschland
716
Innovation
693
Brand image
691
Markenimage
691
Innovationsmanagement
655
Germany
633
Innovation management
628
Brand
517
Markenartikel
508
Marketing management
497
Firm performance
457
Unternehmenserfolg
457
Strategisches Management
414
Corporate social responsibility
402
Corporate Social Responsibility
400
Strategic management
329
Lieferantenmanagement
324
Supplier relationship management
324
Social Web
280
Social web
280
Wissensmanagement
275
Knowledge management
272
KMU
251
SME
251
Customer satisfaction
241
Kundenzufriedenheit
241
USA
241
Multinationales Unternehmen
237
Knowledge transfer
225
Wissenstransfer
225
United States
224
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214
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4
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Article
377
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126
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382
Aufsatz in Zeitschrift
382
Hochschulschrift
113
Thesis
110
Bibliografie enthalten
92
Bibliography included
92
Collection of articles of several authors
12
Sammelwerk
12
Case study
2
Conference paper
2
Dissertation u.a. Prüfungsschriften
2
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2
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2
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2
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2
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2
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1
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1
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English
384
German
118
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2
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Ko, Eunju
8
Laroche, Michel
6
Balmer, John M. T.
5
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Aulōnitēs, Geōrgios I.
3
Balmer, John M.T.
3
Felix, Reto
3
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
Merrilees, Bill
3
St. Davčik, Nebojša
3
Teichmann, Jochen
3
Urde, Mats
3
Barnier, Virginie de
2
Baumann, Ernst J.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Braitmayer, Oliver
2
Brodie, Roderick J.
2
Burghausen, Mario
2
Böhm, Bettina
2
Bölling, Christoph
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Chaveles, Spyros
2
Conrad, Olaf
2
Cramer, Birgit
2
Cuomo, Maria Teresa
2
Dahm, Markus H.
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
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Europäische Hochschulschriften / 5
Journal of business research : JBR
The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
501
USB Cologne (EcoSocSci)
2
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503
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1
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
2
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
3
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
4
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
7
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
8
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
9
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
10
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
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