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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Ko, Eunju"
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Search: subject:"Internationales Marketing"
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Consumer behaviour
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International marketing
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Internationales Marketing
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Brand image
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Markenführung
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Beziehungsmarketing
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Brand stereotype
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Consumer personality traits
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Lifestyle
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Markenartikel
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Market segmentation
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Marketingmanagement
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Marktsegmentierung
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Price sensitivity
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Arslanagic-Kalajdzic, Maja
Ko, Eunju
Laroche, Michel
10
Diamantopoulos, Adamantios
5
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Bartikowski, Boris
3
Böhm, Bettina
3
Dahmen, Marcus
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Halkias, Georgios
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Martin, Silvia L.
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Navarro García, Antonio
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Poungias, Evangelos Peter
3
Teng, Lefa
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Werner, Brigitte
3
Arenas-Gaitán, Jorge
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Chaveles, Spyros
2
Craig, C. S.
2
Dahm, Markus H.
2
Douglas, Susan P.
2
Engelen, Andreas
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Fischer, Peter
2
Goormann, Hans Werner
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Haas, Benedikt
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Hanfeld, Ulrich
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Jebarajakirthy, Charles
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Leistl, Mathias
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Maisch, Christof
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Marx, Thomas
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Micevski, Milena
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Rey-Moreno, Manuel
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Rondán-Cataluña, F. Javier
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Samiee, Saeed
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Schneider, Katrin
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Sharma, Piyush
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Wagner, Udo
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Europäische Hochschulschriften / 5
Journal of business research : JBR
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Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
2
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
4
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
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