//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensleitbild"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Corporate culture
172
Unternehmenskultur
172
Theorie
33
Theory
33
Personality psychology
28
Persönlichkeitspsychologie
28
Cultural identity
24
Kulturelle Identität
24
Deutschland
23
Germany
23
Corporate Social Responsibility
21
Corporate social responsibility
21
Firm performance
19
Unternehmenserfolg
19
Brand management
18
Culture
18
Markenführung
18
Marketing management
17
Marketingmanagement
17
Corporate reputation
16
Firmenimage
16
Organizational culture
16
Business ethics
14
Innovation
14
Innovation management
14
Innovationsmanagement
14
Interkulturelles Management
14
Konsumentenverhalten
14
Multinationales Unternehmen
14
Public relations
14
Transnational corporation
14
Unternehmensethik
14
Öffentlichkeitsarbeit
14
Cross-cultural management
13
Management
13
National culture
13
Nationalkultur
13
Organisatorischer Wandel
13
Organizational change
13
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Al Zagir, Nadia
2
Anthoni, Kristine
2
Cleveland, Mark
2
Jones, Richard
2
Kornum, Niels
2
Voyer, Benjamin G.
2
Altinigne, Nesenur
1
Bartikowski, Boris
1
Beatty, Sharon E.
1
Blut, Markus
1
Broderick, Amanda J.
1
Das, Manish
1
Debnath, Nirmalya
1
Demangeot, Catherine
1
Démoulin, Nathalie
1
Espersen, Peter
1
Gamze, Didem
1
Hemetsberger, Andrea
1
Jebarajakirthy, Charles
1
Kalai, Anjana
1
Karaosmanoglu, Elif
1
Kastanakis, Minas
1
Kastanakis, Minas N.
1
Kipnis, Eva
1
Kozinets, Robert V.
1
Laroche, Michel
1
Michel, Géraldine
1
Northington, William Magnus
1
Papadopoulos, Nicolas G.
1
Pauwels-Delassus, Véronique
1
Pullig, Chris
1
Rhode, Ann Kristin
1
Rojas-Méndez, José I.
1
Saha, Victor
1
Schouten, John W.
1
Swaen, Valérie
1
Ulusoy, Emre
1
Wallpach, Sylvia von
1
Walther, Luciana
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
Journal of business research : JBR
Journal of business ethics : JOBE
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Human relations
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate social responsibility and environmental management
2
European journal of marketing : EJM
2
International journal of business anthropology
2
International journal of contemporary hospitality management
2
International journal of market research
2
International review on public and non-profit marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of marketing and consumer behaviour in emerging markets
2
Journal of marketing management : MM
2
Journal of risk and financial management : JRFM
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Working paper series
2
Applied economics letters
1
Australasian marketing journal
1
Brand management ; Vol. 3
1
Business history
1
Chinese management studies : CMS
1
Corporate cultures and global brands
1
Corporate reputation review : an international journal
1
Corporate social responsibility for valorization of cultural organizations
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper series / IZA
1
Economic review : journal of economics & business
1
Eurasian Studies in Business and Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
2
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
3
Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie
;
Démoulin, Nathalie
;
Pauwels-Delassus, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
Saved in:
4
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
5
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
6
Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
7
Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels
;
Jones, Richard
;
Al Zagir, Nadia
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
Saved in:
8
Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
Saved in:
9
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
10
Subcultural escapades via music consumption : identity transformations and extraordinary experiences in Dionysian music subculturesO
Ulusoy, Emre
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 244-254
Persistent link: https://www.econbiz.de/10011417717
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->