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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Journal of business research : JBR"
~subject:"Esports"
~subject:"Online-Handel"
~subject:"Werbung"
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Computerspiel
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Qian, Tyreal Yizhou
2
Badrinarayanan, Vishag A.
1
Bertschy, Marjorie
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Desbordes, Michel
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Dwivedi, Yogesh Kumar
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Fan, Jiajia
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Ghosh, Tathagata
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Lu, Laura Zhenqiu
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European Sport management quarterly : ESMQ
Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Electronic commerce research
5
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
International journal of sports marketing & sponsorship
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Cutting edge international research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
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Application of gaming in new media marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of management information systems : JMIS
2
Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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BLM-Schriftenreihe
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Computer-mediated marketing strategies : social media and online brand communities
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Digital and social media marketing : a results-driven approach
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ERIM report series research in management
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European journal of marketing : EJM
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ECONIS (ZBW)
7
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1
Topic mining of real-time discussions : what catches the attention of live-streaming esports viewers?
Wang, Wenche
;
Fan, Jiajia
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 323-344
Persistent link: https://www.econbiz.de/10014564372
Saved in:
2
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
Saved in:
5
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
6
Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
Saved in:
7
A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
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