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~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"Innovation: organization & management : IOM"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Niche marketing strategy"
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Niche marketing strategy
Nischenstrategie
8
Globalisierung
2
Globalization
2
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2
Innovation
2
KMU
2
SME
2
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2
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8
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Hutchinson, Karise
2
Quinn, Barry
2
Alonso, Abel Duarte
1
Au, Wai Ching
1
Bienkowska, Dzamila
1
Brown, Stephen
1
Larsen, Katarina
1
Lew, Alan A.
1
Lin, Pearl M. C.
1
McDonagh, Pierre
1
Peng, Kang-Lin
1
Shultz, Clifford J.
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European business review : EBR ; the official journal of the International Management Centres, Europe
Innovation: organization & management : IOM
Journal of travel and tourism marketing
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
3
Handbook of niche marketing : principles and practice
3
Harvard-Business-Manager : das Wissen der Besten
3
IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
Industrial and corporate change
3
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Journal of evolutionary economics : JEE
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism planning & development
3
CESPRI working papers
2
Forschungspapiere
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Industry and innovation
2
International journal of automotive technology and management : IJATM
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of technology, policy and management : IJTPM
2
Journal of business research : JBR
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management information systems : mis quarterly
2
Marketing intelligence & planning
2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
NET Institute Working Paper
2
Schriften zur Unternehmensentwicklung
2
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ECONIS (ZBW)
8
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1
To return or not to return? : identifying VFR travel constraints during the pandemic
Lin, Pearl M. C.
;
Peng, Kang-Lin
;
Au, Wai Ching
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10013178072
Saved in:
2
Alternative technology niches and sustainable development
Smith, Adrian
- In:
Innovation: organization & management : IOM
18
(
2016
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011619701
Saved in:
3
The entrepreneurial role within a global firm operating in a niche market
Alonso, Abel Duarte
- In:
European business review : EBR ; the official journal …
28
(
2016
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10011557485
Saved in:
4
Dark marketing : ghost in the machine or skeleton in the cupboard?
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
European business review : EBR ; the official journal …
24
(
2012
)
3
,
pp. 196-215
Persistent link: https://www.econbiz.de/10009562473
Saved in:
5
Identifying the characteristics of small specialist international retailers
Hutchinson, Karise
;
Quinn, Barry
- In:
European business review : EBR ; the official journal …
24
(
2012
)
2
,
pp. 106-119
Persistent link: https://www.econbiz.de/10009530971
Saved in:
6
Identifying the characteristics of small specialist international retailers
Hutchinson, Karise
;
Quinn, Barry
- In:
European business review : EBR ; the official journal …
23
(
2011
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10009233193
Saved in:
7
Public-private innovation : mediating roles and ICT niches of industrial research institutes
Bienkowska, Dzamila
;
Larsen, Katarina
;
Sörlin, Sverker
- In:
Innovation: organization & management : IOM
12
(
2010
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10008688689
Saved in:
8
Long tail tourism : new geographies for marketing niche tourism products
Lew, Alan A.
- In:
Journal of travel and tourism marketing
25
(
2008
)
3/4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10003809350
Saved in:
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