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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Veloutsou, Cleopatra"
~subject:"Bekleidungsindustrie"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Customer value"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Nachhaltigkeit"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Bekleidungsindustrie
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Brand management
Consumer behaviour
Customer value
Dienstleistungsqualität
Indien
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Systematic literature review
Konsumentenverhalten
47
Relationship marketing
26
Markenführung
23
Brand image
15
Markenimage
15
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12
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10
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Balaji, M. S.
Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Veloutsou, Cleopatra
Laroche, Michel
32
Ko, Eunju
28
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Gupta, Suraksha
14
Melewar, T. C.
13
Pereira, Vijay
13
Richard, Marie-Odile
13
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Oghazi, Pejvak
12
Septianto, Felix
12
Sharma, Piyush
12
Dwivedi, Yogesh Kumar
11
Dennis, Charles
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Shukla, Paurav
10
Teng, Lefa
10
Vrontis, Demetris
10
Debroy, Bibek
9
Dhir, Amandeep
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Seo, Yuri
9
Spielmann, Nathalie
9
Arslanagic-Kalajdzic, Maja
8
Chen, Qimei
8
Choi, Jeonghye
8
Flavián Blanco, Carlos
8
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8
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8
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of strategic marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of hospitality management
6
The journal of product & brand management
6
The journal of services marketing
6
European management journal
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of service research : JSR
5
Psychology & marketing
5
Business strategy and the environment
4
International journal of consumer studies
4
Journal of marketing theory and practice
4
Technological forecasting & social change : an international journal
4
The journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
International marketing review
3
The international journal of bank marketing : IJBM
3
The service industries journal
3
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Marketing intelligence & planning
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Athens journal of business & economics : AJBE
1
British journal of management
1
Electronic commerce research
1
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ECONIS (ZBW)
66
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
7
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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