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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
~subject:"Luxury goods"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Luxury goods
Brand image
271
Markenimage
271
Consumer behaviour
235
Konsumentenverhalten
235
Brand management
211
Markenführung
211
Brand
114
Markenartikel
113
Beziehungsmarketing
73
Relationship marketing
73
Tourism marketing
70
Tourismusmarketing
70
Destination management
56
Destinationsmanagement
56
Holiday behaviour
55
Urlaubsverhalten
55
Advertising effects
44
Werbewirkung
44
Designation of origin
35
Herkunftsbezeichnung
35
Customer satisfaction
34
Kundenzufriedenheit
34
Social Web
30
Social web
30
Tourism
30
Tourismus
30
Luxusgüter
26
Personality psychology
26
Persönlichkeitspsychologie
26
Tourism destination
26
Tourismusregion
26
USA
26
United States
26
destination image
24
Emotion
23
Internet marketing
20
Online-Marketing
20
Brand extension
18
Markentransfer
18
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Undetermined
14
Free
2
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Article
26
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Language
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English
26
Author
All
Hyun, Sunghyup Sean
2
Ahn, Hongmin
1
Ahn, Jiseon
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Ansari, Shiveen
1
Ashill, Nicholas J.
1
Back, Ki-Joon
1
Backhaus, Christof
1
Balabanis, George
1
Barbosa, Isabel
1
Bartikowski, Boris
1
Bei, Lien-ti
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Borges, Ana Pinto
1
Brochado, Ana
1
Cakici, N. Meltem
1
Cao, Dongmei
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Chu, Chia-hsien
1
Cui, Annie Peng
1
Fastoso, Fernando
1
Flynn, Leisa Reinecke
1
Gilal, Faheem Gul
1
Godey, Bruno
1
Goldsmith, Ronald E.
1
Gurzki, Hannes
1
Hennigs, Nadine
1
Heung, Vincent C. S.
1
Hong, EunPyo
1
Hui, Sandy
1
Hyun, Hyowon
1
Jiang, Ling
1
Kang, Juhee
1
Karpova, Aleksandra
1
Khalifa, Dina
1
Kim, Kyungmin
1
Kim, Sukhyun
1
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European journal of marketing
Journal of travel and tourism marketing
Psychology & marketing
Journal of business research : JBR
101
The journal of brand management : an international journal
61
Journal of retailing and consumer services
44
Journal of fashion marketing and management
34
The journal of product & brand management
32
Journal of global fashion marketing : JGfM
19
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
International journal of wine business research : IJWBR
7
Qualitative market research : an international journal
7
Cogent business & management
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal
4
Central European business review : CEBR
4
Harvard business review : HBR
4
International journal of contemporary hospitality management
4
Journal of consumer behaviour
4
Journal of marketing
4
Journal of retailing
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
26
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1
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
4
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
5
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
Saved in:
6
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
7
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
8
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
9
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
10
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
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