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~isPartOf:"European journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Empirical method"
~subject:"Messung"
~subject:"Theorie"
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Akhavannasab, Sanam
1
Allenby, Greg M.
1
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1
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Dubé, Jean-Pierre
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European journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Conjoint measurement : methods and applications
17
Journal of marketing research : JMR
17
International journal of forecasting
14
Journal of business research : JBR
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Fundamentals of marketing research ; Vol. 1
8
Conjoint measurement : methods and applications ; with 91 tables
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
7
SAGE library in marketing
7
European journal of operational research : EJOR
6
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
6
Technological forecasting & social change : an international journal
6
Holt, Rinehart and Winston marketing series
5
McGraw-Hill/Irwin series in marketing
5
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
5
Domestic commerce series
4
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Journal of retailing
4
Journal of targeting, measurement and analysis for marketing
4
Market research agencies : a guide to publications and activities relating to domestic marketing
4
Marketing letters : a journal of research in marketing
4
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
Quantitative marketing techniques and analyses
4
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
4
The Wiley marketing series
4
Transportation : planning, policy, research, practice
4
Advances in business and management forecasting
3
Australasian marketing journal
3
Der Markt : international journal of marketing
3
Discussion paper / Tinbergen Institute
3
Discussion papers of interdisciplinary research project 373
3
Econometric models in marketing
3
Fundamentals of marketing research ; Vol. 4
3
International marketing review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
Consumer power : scale development and validation in consumer-firm relationship
Akhavannasab, Sanam
;
Dantas, Danilo C.
;
Senecal, Sylvain
; …
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1337-1371
Persistent link: https://www.econbiz.de/10013350965
Saved in:
2
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
3
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
4
Data selection and procurement
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
Saved in:
5
Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
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6
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
7
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
8
Perceptual mapping using ordered logit analysis
Katahira, Hotaka
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
Saved in:
9
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
10
Taste tests : changing the rules to improve the game
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10001090682
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