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~isPartOf:"European journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Empirical method"
~subject:"Messung"
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European journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
6
Journal of marketing research : JMR
6
Der Markt : international journal of marketing
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of targeting, measurement and analysis for marketing
4
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4
Australasian marketing journal
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Die Betriebswirtschaft : DBW
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Gabler Edition Wissenschaft
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Journal of retailing
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Marketing letters : a journal of research in marketing
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Europäische Hochschulschriften / 5
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Fundamentals of marketing research ; Vol. 1
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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International journal of market research : JMRS ; the journal of the Market Research Society
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Organisation und praktische Anwendung
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Conjoint measurement : methods and applications
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Conjoint measurement : methods and applications ; with 91 tables
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Cracking the code : leveraging consumer psychology to drive profitability
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Consumer power : scale development and validation in consumer-firm relationship
Akhavannasab, Sanam
;
Dantas, Danilo C.
;
Senecal, Sylvain
; …
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1337-1371
Persistent link: https://www.econbiz.de/10013350965
Saved in:
2
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
3
Data selection and procurement
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
Saved in:
4
Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
Saved in:
5
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
6
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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