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~isPartOf:"European journal of marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Strategic change"
~subject:"Luxury goods"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Luxury goods
Consumer behaviour
189
Konsumentenverhalten
189
Brand image
173
Markenimage
173
Brand management
165
Markenführung
165
Brand
108
Markenartikel
107
Beziehungsmarketing
44
Relationship marketing
44
Advertising effects
39
Werbewirkung
39
Luxusgüter
25
Personality psychology
24
Persönlichkeitspsychologie
24
Social Web
24
Social web
24
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21
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21
Internet marketing
19
Online-Marketing
19
Emotion
18
Brand extension
17
Markentransfer
17
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13
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13
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Werbung
13
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Viral marketing
11
Virales Marketing
11
Psychology of advertising
10
Werbepsychologie
10
Brand loyalty
9
Markentreue
9
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Atwal, Glyn
2
Ahn, Hongmin
1
Akintimehin, Olamide
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Ansari, Shiveen
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1
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1
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1
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1
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1
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1
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1
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1
Crespi, Roberta
1
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1
Fastoso, Fernando
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Flynn, Leisa Reinecke
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1
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1
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European journal of marketing
Psychology & marketing
Strategic change
Journal of business research : JBR
101
The journal of brand management : an international journal
61
Journal of retailing and consumer services
44
Journal of fashion marketing and management
34
The journal of product & brand management
32
Journal of global fashion marketing : JGfM
19
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
International journal of wine business research : IJWBR
7
Qualitative market research : an international journal
7
Cogent business & management
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal
4
Central European business review : CEBR
4
Harvard business review : HBR
4
International journal of contemporary hospitality management
4
Journal of consumer behaviour
4
Journal of marketing
4
Journal of retailing
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
25
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1
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
4
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
5
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
Saved in:
6
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
7
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
8
Digital future of luxury brands : metaverse, digital fashion, and non-fungible tokens
Joy, Annamma
;
Zhu, Ying
;
Peña, Camilo
;
Brouard, Myriam
- In:
Strategic change
31
(
2022
)
3
,
pp. 337-343
Persistent link: https://www.econbiz.de/10013275780
Saved in:
9
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
10
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
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