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~isPartOf:"European journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Luxury goods"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Subject
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Luxury goods
Consumer behaviour
186
Konsumentenverhalten
186
Brand image
173
Markenimage
173
Brand management
159
Markenführung
159
Brand
105
Markenartikel
104
Beziehungsmarketing
44
Relationship marketing
44
Advertising effects
39
Werbewirkung
39
Personality psychology
24
Persönlichkeitspsychologie
24
Social Web
24
Social web
24
Luxusgüter
21
USA
21
United States
21
Emotion
18
Internet marketing
18
Online-Marketing
18
Brand extension
17
Markentransfer
17
Advertising
13
Customer satisfaction
13
Kundenzufriedenheit
13
Werbung
13
Celebrity endorsement
12
Celebrity-Werbung
12
Experiment
12
Viral marketing
11
Virales Marketing
11
Psychology of advertising
10
Werbepsychologie
10
Brand loyalty
9
Markentreue
9
Product design
9
Produktgestaltung
9
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2
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Article
21
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
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English
21
Author
All
Ahn, Hongmin
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Ansari, Shiveen
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Balabanis, George
1
Barbosa, Isabel
1
Bartikowski, Boris
1
Bei, Lien-ti
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Borges, Ana Pinto
1
Brochado, Ana
1
Cakici, N. Meltem
1
Cao, Dongmei
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Chu, Chia-hsien
1
Cui, Annie Peng
1
Fastoso, Fernando
1
Flynn, Leisa Reinecke
1
Gilal, Faheem Gul
1
Godey, Bruno
1
Goldsmith, Ronald E.
1
Gurzki, Hannes
1
Hennigs, Nadine
1
Jiang, Ling
1
Karpova, Aleksandra
1
Khalifa, Dina
1
Kim, Sukhyun
1
Klarmann, Christiane
1
Kwon, Ohbyung
1
Luk, Chung-leung
1
Ma, Xiao
1
Meadows, Maureen
1
Park, Kiwan
1
Paul, Justin
1
Penz, Elfriede
1
Pham, Mélanie
1
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European journal of marketing
Psychology & marketing
Journal of business research : JBR
99
The journal of brand management : an international journal
61
Journal of retailing and consumer services
44
Journal of fashion marketing and management
34
The journal of product & brand management
32
Journal of global fashion marketing : JGfM
19
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
International journal of wine business research : IJWBR
7
Qualitative market research : an international journal
7
Cogent business & management
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal
4
Central European business review : CEBR
4
Harvard business review : HBR
4
International journal of contemporary hospitality management
4
Journal of marketing
4
Journal of retailing
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Pakistan journal of commerce and social sciences
4
Strategic change
4
The journal of consumer marketing
4
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ECONIS (ZBW)
21
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21
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1
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
4
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
Saved in:
5
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
6
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
7
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
8
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
9
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
10
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
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