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~isPartOf:"European journal of marketing"
~subject:"Brand"
~subject:"Markenartikel"
~subject:"Personality psychology"
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Brand
Markenartikel
Personality psychology
Consumer behaviour
130
Konsumentenverhalten
130
Brand management
32
Markenführung
32
Brand image
29
Markenimage
29
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Advertising effects
20
Werbewirkung
20
Internet marketing
17
Online-Marketing
17
Customer satisfaction
16
Kundenzufriedenheit
16
Eating habit
15
Ernährungsverhalten
15
Social Web
15
Social web
15
Advertising
13
Werbung
13
Body weight
10
Consumer behavior
10
Dienstleistungsqualität
10
Körpergewicht
10
Service quality
10
Social media
9
Experiment
8
Food
8
Lebensmittel
8
Luxury goods
8
Luxusgüter
8
Online retailing
8
Online-Handel
8
Persönlichkeitspsychologie
8
Satisfaction
8
Viral marketing
8
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English
26
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Christofi, Michael
2
Hadjielias, Elias
2
Kvasova, Olga
2
Lowe, Ben
2
Manika, Danae
2
Petrovici, Dan
2
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cakici, N. Meltem
1
Casidy, Riza
1
Cayla, Julien
1
Chang, Sue Ryung
1
Chang, Yaping
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
Cova, Bernard
1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Eagar, Toni
1
Feetham, Pamela
1
Fetscherin, Marc
1
Fuller, Rachel
1
Fuschillo, Gregorio
1
Garnelo-Gomez, Irene
1
Geng, Lixiao
1
Giroux, Marilyn
1
Gonzalez-Jimenez, Hector
1
Gruber, Thorsten
1
Hassan, Louise
1
Hoffmann, Arvid O. I.
1
Hou, Fujun
1
Hussain, Khalid
1
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Published in...
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European journal of marketing
Journal of business research : JBR
332
Journal of retailing and consumer services
202
The journal of brand management : an international journal
200
The journal of product & brand management
185
Psychology & marketing
101
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
European journal of marketing : EJM
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Asia Pacific journal of marketing and logistics
59
International journal of hospitality management
58
The journal of consumer marketing
50
Marketing letters : a journal of research in marketing
47
Journal of fashion marketing and management
46
International journal of consumer studies
44
Journal of marketing communications
42
Journal of international consumer marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of strategic marketing
38
International journal of advertising : the review of marketing communications
35
Journal of marketing management : MM
35
Marketing intelligence & planning
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of the Academy of Marketing Science
32
Journal of promotion management : innovations in planning and applied research
31
Young consumers : insight and ideas for responsible marketers
30
Journal of economic psychology : research in economic psychology and behavioral economics
29
Journal of promotion management : JPM
29
International marketing review
28
Journal of marketing
28
Journal of marketing research : JMR
28
Journal of retailing
28
Journal of global marketing
27
Journal of consumer research : JCR ; an interdisciplinary journal
26
Journal of travel and tourism marketing
26
Cogent business & management
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
International journal of market research : JMRS ; the journal of the Market Research Society
24
International journal of advertising : the quarterly review of marketing communications
23
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ECONIS (ZBW)
26
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
3
The value of psychological ownership : how buy-online-and-pick-up-in-store enhances consumer loyalty
Li, You
;
Chang, Yaping
;
Li, Zhen
;
Geng, Lixiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 119-142
Persistent link: https://www.econbiz.de/10014466296
Saved in:
4
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
5
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
6
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
7
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
8
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
9
How mindfulness reduces BNPL usage and how that relates to overall well-being
Schomburgk, Lachlan
;
Hoffmann, Arvid O. I.
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 325-359
Persistent link: https://www.econbiz.de/10013502565
Saved in:
10
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
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